Adobe Experience Cloud Blog

JANUARY 27, 2009

Well, at Marketo , we’ve built a world-class demand generation machine that has helped us in just 10 months to sign up over 130 customers in more than eight countries, including companies such as Thomson Reuters, Reed Business, and CollabNet. Here’s an outline of the topics I covered: Marketo's demand generation funnel.

Demand Generation 48

Demand Generation Marketo Demand Generation 48

NuSpark Consulting

JULY 4, 2011

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors. Key industry stats on the benefits of lead nurturing.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

Adobe Experience Cloud Blog

MARCH 3, 2009

At Marketo, our lead management system helps our sales team to be 40% more productive than comparable SaaS companies, and allows my demand generation team to generate 50% more qualified, sales-ready leads per month at 33% lower cost per lead. Recycle leads as necessary. Be everywhere.

Lead Ranking 48

Lead Ranking Lead Scoring Lead Nurturing Marketing Management 48

NuSpark Consulting

JULY 4, 2011

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors. Key industry stats on the benefits of lead nurturing.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

chiefmartech

APRIL 5, 2017

12 months after our martech revamp, we delivered the following results: Increased advertising reach while decreasing the cost by 84%. Grew high-quality leads by 80%. Boosted our conversion rate by 86%. Increased the average total per invoice by 13%. So, how did we do it? Our Tools — Martech Stack.

Multi-Channel 43

Multi-Channel Lead Ranking Lead Scoring Marketing Attribution 43

Customer Experience Matrix

SEPTEMBER 1, 2010

The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% CSO Insights, “Optimizing Lead Generation: What’s the Payback,” 2006 Best in Class Average % higher % reps making quota 66.1% The data is a couple of years old but still valid.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Adobe Experience Cloud Blog

NOVEMBER 2, 2010

In the words of Jon Miller, VP of Marketing at Marketo, Marketing is not the arts and crafts guy anymore! Find out more in the latest version of Marketo’s secret sauce: Creating the Perfect Mix of Art and Science in Your B2B Marketing Programs. Lead nurturing: Triple the amount of new leads using nurturing.

B2B Marketing 48

B2B Marketing Cost per Lead Marketo B2B 48

Adobe Experience Cloud Blog

MAY 17, 2011

by Carol Fox If your sales leads aren’t receiving lead nurturing efforts from marketing to convert them quickly into business, they ultimately aren’t going to benefit your bottom line. If your team excels in quantity but lacks in quality, try these three methods to improve the quality of your leads.

Sales Leads 48

Sales Leads Lead Scoring Lead Ranking Top of Funnel 48

Adobe Experience Cloud Blog

JANUARY 19, 2009

Several conversations with B2B marketers last year really opened my eyes to the role that social media can play in B2B demand generation. Joining or starting conversations there are a great way to stay in front of – and relevant to – your audience. Lead nurturing and lead scoring seem to be coming into the mainstream.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Thought Leadership Demand 48

The Point

JANUARY 25, 2012

Improve conversion (click to lead) rates by just a percentage point or two and you can increase lead volume (and slash Cost Per Lead) disproportionately. Every required field you add to your registration form lowers your conversion rate accordingly. Here are 7 tips that can make a difference: 1.

Landing Pages 100

Landing Pages PPC Paid Search Agency Tips 100

Adobe Experience Cloud Blog

DECEMBER 7, 2009

This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. This ebook, written by Philip Sheldrake of PR agency Racepoint Group, illustrates how B2B organizations can make the most of the social web by listening to conversations and engaging in dialog.

Demand Generation Agencies 48

Demand Generation Agencies B2B Marketing Marketing Strategy Marketing & Strategy 48

LeadSloth

JUNE 23, 2009

Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. Traditional lead sources are tradeshows or lead programs with magazines. Inbound Marketing is more than just SEO.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

Adobe Experience Cloud Blog

AUGUST 26, 2013

Just as the same content doesn’t work with each prospect, you also need to discover and setup the optimized touch points for your lead nurture plan. When measuring conversion metrics, keep in mind: Increase in revenue (this will take a few months). Step 3: Determine Optimal Channels. Reduction in Sales Cycle. Customer Loyalty.

Account Based Marketing 48

Account Based Marketing Top of Funnel Planning ABM 48

NetLine

AUGUST 2, 2023

For this reason, both B2B marketers and salespeople should be clear on the definition of a lead within their own organization —as well as being clear on the definitions of other stages within the buying journey. Strategy 5: Email Marketing and Lead Nurturing Email is far from dead.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Metadata

JUNE 9, 2020

Chatbot conversations. Think about Hubspot, Intercom, or Marketo’s content strategies. For B2B marketers, the structure of content syndication comes in the familiar form of targeted Cost-Per-Lead, volume-based advertising. Patience and the fallacy of Cost-Per-Lead. Quantitative view.

Demand Generation 98

Demand Generation Distribution B2B Thought Leadership Top of Funnel 98

Only B2B

APRIL 11, 2018

By the time the lead reaches a stage of buying, he has interacted with you on multiple levels. However, when you implement last touch model, you are giving credit for your conversions to the final channel a customer used. Source: Marketo. However, it places more emphasis on the channels that push visitors towards conversion.

Multi-Touch Attribution 98

Multi-Touch Attribution Top of Funnel Marketing Attribution Multi-Channel 98

The Point

JANUARY 6, 2014

If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. Improve SEM conversion rates. Even a modest lift in conversion rates (click to lead) can decrease cost per lead dramatically.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

PureB2B

NOVEMBER 29, 2016

Add to that the fact that leads rarely fall into the traditional sales funnel —that is, one that neatly follows a linear, step by step stage before going into the final stage of sales conversion. Furthermore, they often jump stages, stay in a stage indefinitely, or move back and forth between them.”.

Marketing Automation Services 67

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 67

PureB2B

NOVEMBER 29, 2016

Add to that the fact that leads rarely fall into the traditional sales funnel —that is, one that neatly follows a linear, step by step stage before going into the final stage of sales conversion. Furthermore, they often jump stages, stay in a stage indefinitely, or move back and forth between them.”.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

LeadSloth

JANUARY 12, 2010

Manager, Inbound Marketing, Marketo. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. If there is no mechanism to pass the lead back to the marketing team (in an automated or semi-automated fashion), the lead is gone forever. Maria Pergolino , Sr.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Adobe Experience Cloud Blog

FEBRUARY 14, 2011

Invaluable Lead Tracking Capability. There is no worse way to lose a sale than by simply failing to stay in touch with the prospect or having them leave the conversation because based on your messaging, you didn’t understand them. For example, people downloading or viewing demos have a higher probability of becoming a lead.

Work Management 48

Work Management Marketing Management Lead Management Marketing Automation Services 48

B2B Marketing Zone Posts

MAY 3, 2010

Numbers such as click-thrus, cost-per-lead, cost-per-sale and ROI dominate the landscape of marketing discussions. Find out how to make landing pages work harder and increase conversion rates. Could Facebook become a Lead Nurturing platform? Could Facebook become a Lead Nurturing platform?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Hubspot

JULY 10, 2018

What is the conversion rate of social media? While there’s no single answer for B2B social media conversion rates, there are some calculated assumptions you can use to gauge efficacy. A Marketo study pegged social media conversion at 1.95%, vs. inbound at 3.82% , after studying more than 4,000 user account's data.

Paid Content 98

Paid Content Lead Ranking Lead Scoring Lead Gen 98

Inbox Insight

JANUARY 5, 2023

Essentially, lead gen works to capture the interest of buyers and collect their key information (predominantly name, email, job title and company) to target them with resonating ads and nurture campaigns. Demand gen vs lead gen. Build a lead nurture strategy. For example, $1000 spent on ads / 100 conversions = $10.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132