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How to Write a Marketing Budget Your CFO Will Enthusiastically Support

Adobe Experience Cloud Blog

Does it feel like presenting your marketing budget to the CFO is like pulling teeth? I can’t tell you how many times I see marketing leaders develop a plan and budget without any context for the business or division’s overall goals. Organize By Business Objective (Instead of Marketing Function).

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Best Practices When Requesting Ideas and Pitches From Creatives

ClearVoice

Part of what many marketers want from content creators is an instant ramp-up of ideas and different windows into the subject matter. It’s also why so many brands and agencies ask for potential new employees or contractors to present a strategy or even produce sample work as part of the application process.

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The best pharma event management companies in 2023

SpotMe Blog

That’s why we’ve created a list of examples of the top pharmaceutical meeting planning companies we have experience with. Pharma event management companies specialize in planning and executing events for pharmaceutical and healthcare companies. Disclaimer: The objective of this list is to share useful information.

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SEO Project Management: A Guide To Organizational Nirvana

Conductor

Effective integration of SEO into marketing, website, and development , or an agency team, can be highly challenging. Collectively, these can help prove the significance of SEO work and the value of incorporating it into project management plans. Communicate plans by leveraging the right technology. Organic traffic from search.

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Event planning terms glossary: 150+ event terms to know

SpotMe Blog

Event planning terms are nothing new. But throw in event tech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and virtual event planning. Event planning terms: A. It’s important to have the right aspect ratio so that presenters can ensure the content they share looks as clean as possible.

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How to Create an Advertising Proposal [Free Template]

Hubspot

Whether you're part of an internal marketing team or an agency developing an advertising pitch, it's imperative to nail your advertising proposal to gain stakeholder clarity and secure their buy-in. And the best way to inform and persuade these decision-makers is with a crystal clear and actionable advertising proposal.

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Differentiated Marketing for Professional Services

Hinge Marketing

Should you specialize and zero in on a specific market niche? This strategy is called differentiated marketing. Differentiated Marketing Defined. Differentiated Marketing Defined. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each.