Act-On

APRIL 10, 2024

You don’t want a demo of their software — you haven’t even had time to read their content yet. Luckily for marketers, lead scoring exists. Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become.

Lead Ranking 186

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 186

Tiecas

OCTOBER 30, 2023

Do you believe that industrial email marketing for manufacturers is outdated and ineffective? But fear not—one industrial content marketing tactic has proven to be incredibly effective: email marketing. Think again! However, you also know that reaching engineers, technical professionals, and industrial buyers isn’t easy.

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Oktopost

MARCH 2, 2020

Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. Now, once more, if you are in manufacturing, you’re probably thinking: “Ok, but that’s for b2b software buyers – of course that’s online. What about manufacturing?!”

Top of Funnel 137

Top of Funnel Digital Marketing Funnels Paid Search Agency Buyer Personas 137

Valasys

APRIL 27, 2020

Content marketing during Coronavirus has to be more empathetic than ever before, while succinctly reflecting on the value proposition of the products or services. Prioritize humility, empathy, and transparency. For example, the brand message from Apple reads, “Your home at your command.”.

Paid Search Agency 69

Paid Search Agency Content Marketing Advertising Agencies Webinar Metrics 69

Lake One

MARCH 24, 2020

Over the last decade, lead generation for manufacturers and industrial organizations has transformed. As the modern economy evolves – manufacturers and industrial firms may find themselves wondering how to get more sales opportunities in a quickly changing sales and marketing environment. It flips the thinking of a funnel.

Lead Generation 45

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 45

TrustRadius Marketing

JANUARY 8, 2020

Hubspot has many draws: its forever free CRM, its integrated sales, marketing and service hubs, and its wide network of support. The Hubspot marketing automation platform offers features that enable teams to deliver cross-channel inbound campaigns, manage leads and access key reporting and analytics insights.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

ClickZ

JUNE 17, 2020

Here is an overview of the methodology we used when compiling this list: The martech provider must have been around for at least 5 years and be an industry leading solution. Acquisio launched an AI product, Acquisio Turing, in 2012 to simplify the time-consuming process of cross-channel PPC management. Now, for the list. #1:

Enterprise Management 137

Enterprise Management Digital Asset Management Marketing AI Marketing Management 137