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6 Ways Marketing Content Can Support a Customer Service Team

Hubspot

6 Ways Marketing Content Can Support a Customer Service Team. Distilling Marketing Content Into Monthly Digests. Identify the latest ebooks, how-to articles, and data sheets your website is offering for download, and highlight the key points across each piece in this recurring email. Creating a Content Library on the Intranet.

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How to Create a Writing Style Guide Built for the Web [Free Guide]

Hubspot

Businesses pump out content at a staggering rate these days — and as that volume increases, more inconsistencies are bound to creep in. Answer: If you write content for HubSpot, you should not capitalize the "a.". Because "If you write content for HubSpot, you should." is a complete sentence, thus warranting the capital "If.".

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How a Knowledge Discovery Program Elevates Your Content Curation

Hubspot

Marketers need to keep their pipeline full of the most relevant and cutting-edge content that will effectively speak to their audience and convert them into qualified leads. A strong marketer is equipped with the content ammo they need to excel. and integrate that with relevant content from external sources (web, blogs, social, etc.)

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13 Types of Product Content Sales Needs to Close More Deals

Hubspot

As inbound marketers, we create a lo- hot of content. But when you think about all the different types of content a marketer creates, that which helps to attract website traffic and convert visitors into leads tends to get the most attention. Product Marketing Content. It fuels our whole marketing strategy, after all!

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1 Awesome Way To Create Great Content

Adobe Experience Cloud Blog

Whether you’re fresh on the job— getting the lay of the land, or you’re a veteran at your organization, as a content marketer you probably face the constant challenge of delivering interesting, valuable, and relevant content at the pace that your organization demands. That source? Your own employees. .

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Are You a Productive Reader? - Stepcase Lifehack

Buzz Marketing for Technology

Not about quality, but about content. Or keep a collection of chapter-by-chapter notes — maybe on a blog or wiki. When you can, take the opportunity to present the information you’ve gleaned: set up a seminar at work, organize a workshop at the local library, etc. information. Keep a reading journal.

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How to engage your audience with a content hub

Scoop.it

To gain this control, you need to get intentional about the content you publish and curate. This includes both the content you publish to external audiences (your partners, leads, customers, and more), but also your employees. Check out part 2 on content organization and curation, and part 3 all about content distribution.