Convince & Convert

AUGUST 18, 2010

Perhaps we can frame the conversation with clients in this way (as I do with mine): Social media is not the same as direct marketing. But creating an engaging social media presence will ultimately provide the air cover you need for your more direct marketing tactics to be successful.

PR 162

PR Social Media Paid Content Media 162

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

JULY 14, 2010

[link] [link] Todd Hyten RT @jaybaer: Social Media is the Servant of Strategy, Not the Master [link] [link] Yael Davidowitz-Neu Excellent point and very well said!

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

APRIL 28, 2010

more [link] ) [link] jaybaer I believe we agree far more than we disagree on this point, and as a former direct marketer, I share your concerns about chatter being overvalued. At the same time, word of mouth marketing IS important, and effective.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

AUGUST 31, 2010

is Crucial to your Content Marketing Strategy Social Media is the Servant of Strategy, Not the Master [link] Bret Simmons I LOVE your blog, Jay, but with all due respect, how much of what you do is conversant and how much of it is simply broadcasting? Now They’re Just Sound Bites « Direct Marketing Observations [.]

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

SEPTEMBER 8, 2010

link] The Four Semi-Truths of Social Media « Direct Marketing Observations [.] I honestly can’t think of a better definition of social media obsolescence, though there are many to go around. Thanks (not) for all the FUD you sell at hefty prices. link] jaybaer Fair point.

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

B2B Marketing Zone Posts

AUGUST 3, 2010

How Much Should Brands Pay for Content Marketing? Junta 42 , July 29, 2010 This cost of content marketing post was inspired by Kate Headen Waddell’s post entitled Pay Peanuts Get Monkeys. With over 20 years of direct marketing experience, Stephanie Miller is an expert on email marketing best practices.

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

MARCH 18, 2010

I look at it this way – Like Any other Direct Marketing or Internet Marketing Strategy – Social Media Stratey should be just that – a “strategy&# – with a purpose. Today, I still believe we are in the Social Media “Honeymoon&# period.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 23, 2010

Email marketing's end goal is to promote repeat business or engagement from the merchant's customer base.

Social Media 149

Social Media Media Paid Content Webinar Metrics 149

Convince & Convert

SEPTEMBER 20, 2010

Some business owners become impatient with the “slowness&# of social media relationship building because they've often abandoned their more direct marketing tactics (direct mail, cold calling). [link] Melzetta "Mele" Williams I am new to this blog. Great article!

Social Media 161

Social Media Media Webinar Metrics Marketing & Strategy 161