Content Marketing, Direct Marketing, Media Plans and Online Marketing

Content Marketing

Direct Marketing

Media Plans

Online Marketing

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

OCTOBER 2, 2010

The old email marketing strategy of batch and blast or spray and pray is no longer effective. However, there’s no denying the low cost of email marketing. Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels.

Email Marketing

Email Marketing Planning Web 2.0 BtoB

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

FEBRUARY 15, 2010

Thanks Jay [link] briantroy For many companies – who look at Social Media as a new way to reach prospects – you are exactly right. Follow/fan/friend is just opt-in – and all you've done is agreed to be sent direct marketing.

Social Media

Social Media Media Webinar Metrics Paid Search Agency

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Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Cracking the Code: Turning Intent Data into Go-to-Market Success

MORE WEBINARS

Trending Sources

UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

SEPTEMBER 7, 2010

(The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

Social Media

Social Media Media Paid Search Agency Peer-to-peer

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Cracking the Code: Turning Intent Data into Go-to-Market Success

MORE WEBINARS

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 24, 2010

is Crucial to your Content Marketing Strategy 6 Lessons Learned From the Demise of MySpace Driving Sales with Relevancy and Utility [link] Innovate AZ 3 Ways Infomercials Can Inspire Your Social Media: I know, I know. Just good ol' direct marketing principles, describe my problem like you know me and get me to trust you.

Social Media

Social Media Paid Content Media Webinar Metrics

How to Create a Promotional Plan (with Examples & Strategies)

Single Grain

JULY 6, 2023

Work With Us TABLE OF CONTENTS: ↓ What Is a Promotional Plan? Public relations Sales promotion Social media marketing Online marketing Advertising Personal selling Conduct a SWOT Analysis What Are the Main Components of a Promotional Plan? What Are Promotional Strategies?

Promotion

Promotion Planning Examples SWOT

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.

Paid Content

Paid Content CRM Paid Search Agency Social Media

Social Media is the Servant of Strategy, Not the Master

Convince & Convert

JULY 14, 2010

[link] [link] Todd Hyten RT @jaybaer: Social Media is the Servant of Strategy, Not the Master [link] [link] Yael Davidowitz-Neu Excellent point and very well said!

Social Media

Social Media Webinar Metrics Media Marketing & Strategy

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

AUGUST 18, 2010

Perhaps we can frame the conversation with clients in this way (as I do with mine): Social media is not the same as direct marketing. But creating an engaging social media presence will ultimately provide the air cover you need for your more direct marketing tactics to be successful.

PR Social Media Paid Content Media

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 28, 2010

more [link] ) [link] jaybaer I believe we agree far more than we disagree on this point, and as a former direct marketer, I share your concerns about chatter being overvalued. At the same time, word of mouth marketing IS important, and effective.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Is Social Conversation a Myth?

Convince & Convert

AUGUST 31, 2010

is Crucial to your Content Marketing Strategy Social Media is the Servant of Strategy, Not the Master [link] Bret Simmons I LOVE your blog, Jay, but with all due respect, how much of what you do is conversant and how much of it is simply broadcasting? Now They’re Just Sound Bites « Direct Marketing Observations [.]

Conversion

Conversion Paid Search Agency Social Media Advertising Agencies

6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

SEPTEMBER 8, 2010

link] The Four Semi-Truths of Social Media « Direct Marketing Observations [.] I honestly can’t think of a better definition of social media obsolescence, though there are many to go around. Thanks (not) for all the FUD you sell at hefty prices. link] jaybaer Fair point.

Paid Content

Paid Content Facebook Paid Search Agency Advertising Agencies

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 18, 2010

I look at it this way – Like Any other Direct Marketing or Internet Marketing Strategy – Social Media Stratey should be just that – a “strategy&# – with a purpose. Today, I still believe we are in the Social Media “Honeymoon&# period.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 23, 2010

Email marketing's end goal is to promote repeat business or engagement from the merchant's customer base.

Social Media

Social Media Media Paid Content Webinar Metrics

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

Some business owners become impatient with the “slowness&# of social media relationship building because they've often abandoned their more direct marketing tactics (direct mail, cold calling). [link] Melzetta "Mele" Williams I am new to this blog. Great article!

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

B2B Marketing Zone

High-Performance Email Marketing for Attracting and Engaging.

Convince and Convert Blog: Social Media Strategy and Social Media.

Webinars

Trending Sources

UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Webinars

Convince and Convert Blog: Social Media Strategy and Social Media.

How to Create a Promotional Plan (with Examples & Strategies)

Why Influence Mining is the Next Gold Rush | social crm | Social.

Social Media is the Servant of Strategy, Not the Master

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince and Convert Blog: Social Media Strategy and Social Media.

Is Social Conversation a Myth?

6 Lessons Learned From the Demise of MySpace | facebook | Social.

Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

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