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Achieving customer experience excellence at seven critical life cycle points

ERDM

Article by Ernan Roman Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* To achieve such engagement excellence, marketers must fundamentally change their thinking. In short, now is the time to shift to person-to-person (P2P) marketing.

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Achieving customer experience excellence at seven critical life cycle points

ERDM

and Scott Emmons, former Head of the Innovation Lab at Neiman Marcus Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* To achieve such engagement excellence, marketers must fundamentally change their thinking.

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Social Media’s Common Denominator

Wondering Out Loud

I was part of a small group discussing the issue of social media in the B2B market a couple weeks back when another participant said something that sounded odd, if not wrong, yet very familiar. At first glance he is dead on right: gum is different than ERP software (the business I’m in). Tags: Social Media B2B C2C P2P.

P2P 40
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Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Emotions and feelings drive consumers to purchase. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40
article thumbnail

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Emotions and feelings drive consumers to purchase. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40
article thumbnail

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Emotions and feelings drive consumers to purchase. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40
article thumbnail

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Emotions and feelings drive consumers to purchase. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40