Sprout Social
MAY 24, 2022
Consumers can now purchase clothes on Instagram, Facebook and TikTok. A whopping 98% of consumers plan to make at least one purchase through social shopping or influencer commerce in 2022. Commerce and messaging will go hand-in-hand. Over the past few years, we’ve seen a surge in e-commerce on social media.
Canadian Marketing Association
APRIL 9, 2015
According to Forrester Consulting (2014): Almost half (49%) of B2B buyers prefer making work-related purchases on B2C websites. Almost 75% of B2B buyers say looking up product info across channels is important when making a work-related purchase online. Everything is evolving to P2P, largely fed by social media.
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Hubspot
APRIL 5, 2021
To understand what peer-to-peer (P2P) marketing is, let's start with an example. Enter: P2P marketing. Given 93% of consumers trust friends and family over all other influences (including review sites, blogs, and social media platforms), it makes sense why P2P marketing works. Recently, I was looking for a new face moisturizer.
Hubspot
JUNE 24, 2022
Larger purchases may qualify for monthly payments with an APR from 0% to 30%, but still no fees. Affirm’s BNPL app allows you to create a virtual credit card that can be used for online or in-store purchases. Interest rates vary based on length, purchase amount, and even merchant – so they can be hard to predict. No problem.
ViewPoint
JANUARY 24, 2012
They target the purchase decision-maker. You're a P2P marketer. Do B2B marketers not sell to the "Business Consumer?" We don't pitch our services to GE or Boeing. We pitch them to Gloria or Bob. B2B marketers don't target Monolithic Company X or Big Conglomerate Y. And that person has a name, a face and probably a LinkedIn account.
DotDigital
OCTOBER 11, 2021
Text SUMMER to 67890 to receive 40% off your purchase). In the past, business messaging traffic over long codes was sent over the carriers’ P2P networks, which limited them to very low throughputs and restrictions on use from the carriers. Text REFILL to 12345 to refill your prescription). Toll-free numbers.
Envy
FEBRUARY 17, 2019
Divido is a multi-award winning consumer finance platform for retailers that is changing the way customers finance their purchases. With Divido, companies can spread out the cost of purchases over time, while the merchant gets paid in full right away. 2012, London Twitter: @divido. Let us know!
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