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How to Review the Capabilities of Your Marketing Agency

Marketing Insider Group

Here’s what you need to know to review and select a marketing agency that’s guaranteed to grow your business. 7 Ways To Review Your Marketing Agency’s Capabilities A successful digital marketing strategy increases lead generation , sales revenue, brand awareness and website traffic.

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Get Your Content Engine Running Before Hiring A Fractional CMO

Marketing Insider Group

Hiring a content marketing agency will not only reserve some of your marketing budget, but also deliver a marketing strategy that’s backed by data and guaranteed to succeed. Here’s what you need to know about trending fractional CMOs and why a content marketing agency may be a better fit for your business.

CMO 223
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Use Your Unspent Marketing Budget On Content Marketing For Next Year

Marketing Insider Group

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. Now we ARE a little biased. Not one lead.

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How Large Companies Can Minimize Content Creation Costs

Marketing Insider Group

Even larger companies need to cut corners when it comes to their marketing budget. Learn how to minimize content creation costs for your company here. Just because you’re with a large company doesn’t mean that you have an unlimited budget for content marketing. Or at least pull down a few bricks in those silos.

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Why and How You Should Measure Content Marketing ROI

Marketing Insider Group

Planning your expenses should come early in the process. If you don’t have the resources in-house to create your content, you’ll need to outsource to a content marketing agency. Look at the results each agency has achieved, as well as what industries they specialize in. Estimate Your Costs. Here, we use DivvyHQ.

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3 Pillars of a Successful B2B Brand

BOP Design

Over the last decade running Bop Design, I’ve worked with hundreds of B2B companies helping to develop their brand and marketing platforms. One thing I find remarkable is marketers tend to overcomplicate things when talking about B2B branding. Contact us today to a personalized consultation.

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The Key Challenges in Enterprise Content Marketing

Marketing Insider Group

Enterprise Companies Often Struggle with Effective Content Marketing. Because enterprise-level companies often use major TV and print campaigns to get their message across, their default marketing budget usually flows to legacy ad agencies. Outsourcing to a content marketing agency is a great place to start.