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Approaching AI + GTM Through a Strategic Lens — Powering Your Perpetual Growth Engine vs. Applying AI to Perpetuate “Random Acts”

ANNUITAS

The potential use cases for artificial intelligence (AI), especially generative AI (GenAI), in go-to-market (GTM) are perhaps too numerous to count. Amid an overly-optimistic marketplace outlook for AI, growth leaders — across marketing, sales and customer success — are increasingly turning to AI and/or AI-enhanced technology tools.

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WordPress SEO Guide: SEO Considerations in Using the WordPress CMS

seo.co

Due to its affordability, functionality and ease of use, WordPress remains the market dominant leader in content management systems (CMS), maintaining a 40%+ market share for all hosted websites on the net. Why You Should Choose WordPress as Your CMS for SEO. Powered by Content. Community Support.

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The Only Website Launch Checklist You’ll Ever Need

Marketing Insider Group

Choose a CMS system. You probably evaluated your content management system (CMS) during your current website analysis and goal setting steps. Before you move heavily into the website launch process, you should make a final decision on the website CMS system you’ll use. Check third-party integrations.

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Best CMS for News Websites and Large-Scale Publishing [2024]

RebelMouse

Key Findings: Selecting the right CMS is critical for news websites. Key features include intuitive interfaces, collaboration tools, SEO, security, scalability, and analytics. According to statistics, digital publishing revenue is expected to exceed $27 billion by 2027 , and the market is intensifying.

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The Death of the Third-Party Cookie: What Marketers Need to Know

Hubspot

What do marketers and Sesame Street monsters have in common? But the way we use cookies could change dramatically with Google's announcement that it will phase out the third-party cookie on Chrome browsers by 2022. In late 2019, Google Chrome made up more than 56% of the web browser market. They LOVE cookies.

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Best CRM software for Consultants

TrustRadius Marketing

It can help even niche industries like business consultants. . CRM stands for customer relationship management software. It can optimize workflows for most B2C (and even B2B) companies. The software is often designed for marketers, salespeople, and customer support teams. What Is The Best CRM Software For Consultants?

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. The Top 10 B2B Marketing Metrics to Measure in 2018. .