Envy

JANUARY 28, 2018

Of course, AI-based marketing and social media videos are still firmly on that upward trajectory. Needless to say, the GDPR is also poised to make a big impact on B2B marketing and the way we manage customer data. For B2B marketers this meant utilizing a host of affordable and easy-to-use advanced data analytics tools.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Marketing Insider Group

JANUARY 24, 2013

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Marketo – Marketo.com – Marketing software.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Vidyard

NOVEMBER 2, 2017

KITCHENER, Ontario – November 2, 2017 – For the fourth year in a row, Vidyard , the new generation video platform for business, has partnered with Demand Metric, the marketing research and advisory firm, to publish The 2017 State of Video Marketing report. More Information: Download the Report: [link].

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

Directive Agency

FEBRUARY 4, 2022

What type of experience do I need to get into Revenue/Marketing Operations? Which tool(s) should I focus on? First off though, let’s start by defining Revenue Operations and Marketing Operations. Marketing Operations also usually owns the reporting and analytical function within marketing.

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

markempa

APRIL 18, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. All to often companies invest in expensive software before they fully understand the fundamental operational processes that it will be supporting.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Vidyard

NOVEMBER 2, 2017

The Role of Video is Expanding from Marketing to Sales : 37 percent of sales teams are now using video throughout the sales cycle and 23 percent are now creating their own video content, both measures are up more than 50% from the previous year. Agencies and studios were disqualified from contributing to the study.

Video Marketing 50

Video Marketing Marketing Automation Services Research Account Based Marketing 50

DivvyHQ

AUGUST 7, 2018

Recent analysis of Facebook’s engagement data indicated a 24% drop in time spent on the platform since December (2017). Consumers have a plethora of tools (and now plenty of subscription options ) to pick and choose when, where and how they will engage with brands. Step 2: Choose Your Capture & Storage Tools.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Ambal's Amusings

DECEMBER 17, 2009

Laura Patterson's book Marketing Metrics in Action. Get Customers. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Hugh MacLeod's Ignore Everybody: and 39 Other Keys to Creativity.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

NuSpark Consulting

JANUARY 21, 2012

Get Content Get Customers: Turn Prospects into Buyers with Content Marketing. The original primer that reviews content marketing best practices and why content delivers leads and nurtures them into customers. Conversion Optimization: The Art and Science of Converting Prospects to Customers. Social Media.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Heinz Marketing

AUGUST 3, 2020

Personal brand has been something we’ve heard about in selling for a while, especially in professional services. Matt: Personal brand has been something that we’ve heard about in selling for a while, especially in professional services. So, those tools can help you build the habit. Mike: Thanks for having me.

Sales Management 120

Sales Management Top of Funnel Paid Search Agency Lead Ranking 120

Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. Steve is one of the most brilliant marketing strategists I know, and co-author of a new book, Revenue Engine. Social media killed newspapers; anyone can now publish to the world. QR codes marry social media with traditional direct marketing.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. Sales & marketing alignment. Marketing has none.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Heinz Marketing

SEPTEMBER 3, 2018

We’ll publish similar highlights here for upcoming episodes. We were thrilled this last time to be able to talk to Marilyn Cox , Vice President of Marketing and CRM at The Second City. So, as I tell people, I remember one of the first projects I worked on was deploying this thing called Marketing Automation, and it was a long time ago.

Top of Funnel 49

Top of Funnel B2B Thought Leadership Work Management B2B Sales 49

Single Grain

AUGUST 21, 2014

Marketing automation programs are the digital marketing industry’s current “in vogue” subject. Below, we’ll cover twenty-five of the most important things you need to know about marketing automation (or “MA”) programs. What Is Marketing Automation? MA programs can automate email nurturing campaigns.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation Planning 45

Convince & Convert

MARCH 18, 2016

This is episode two of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. Jay: Hey guys, it is Jay Baer.

Top of Funnel 93

Top of Funnel Content Marketing CMS Development Ad Building 93

chiefmartech

AUGUST 14, 2017

How are mortal marketers wielding all this dizzying, new technology to reach and delight ever-more-empowered customers in ever-more-disruptive markets? But my hope is that such a pragmatic, vendor-agnostic conference at the intersection of marketing, technology, and management will be valuable and appealing to you too.

Work Management 46

Work Management Marketing Management Planning Marketing Automation Services 46

SnapApp

DECEMBER 14, 2016

Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few. Here is a quick snapshot of the most common trends mentioned: Video marketing (live streaming). Marketing automation. Account based marketing. Influencer marketing. Personalization.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117