Performance Marketing: Tools, Techniques and Best Practices
Marketing Insider Group
NOVEMBER 6, 2023
Here’s a few key models in performance marketing to know: CPA (Cost Per Acquisition): Payment is made when a purchase occurs. CPM (Cost Per Thousand Impressions): Payment is made for every 1,000 times an ad is viewed. You know exactly where your money’s going because it’s tied to real, measurable actions.
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