FunnelEnvy

MARCH 18, 2024

For example, a “Tech-Savvy Marketing Manager” might prefer informative white papers or video-driven in-depth webinars. Speaking to customers through interviews, focus groups, and surveys allows you to delve deeper into their motivations, challenges, and decision-making processes.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. Surveys and Feedback Surveys, interviews, and focus groups can provide insights into the subjective impact of your content on the perception, knowledge, and decision-making processes of your audience.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. Surveys and Feedback Surveys, interviews, and focus groups can provide insights into the subjective impact of your content on the perception, knowledge, and decision-making processes of your audience.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Webbiquity

APRIL 4, 2016

While this grouping might not be helpful for your content strategy, tracking all of the derivatives people use to search your brand will be helpful when creating paid ads. These keywords are best broken out into more focused groupings, perhaps by product feature, key benefit, or use case. Act on Keywords.

Paid Content 100

Paid Content Keywords SEO Lead Ranking 100

Biznology

SEPTEMBER 15, 2014

That action can be anything from downloading a white paper or report, to signing up for your email newsletter, to requesting a product demo, to picking up the phone and calling for more information. If they don’t yet know enough about you (or even your industry as a whole) they may not need that in-depth comparison you’re offering.

Content Marketing 80

Content Marketing Planning Top of Funnel Content 80

Sana Commerce

OCTOBER 13, 2023

In comparison to BigCommerce, some customers critique Shopify as being more expensive and having a steeper learning curve for internal teams’ adoption than BigCommerce. In comparison to BigCommerce, customers mention that Salesforce is easier to do business with and offers better support. Achieve your e-commerce goals.

Enterprise Management 52

Enterprise Management Marketing Management B2B Peer-to-peer 52

Buzz Marketing for Technology

JUNE 27, 2008

Berkeley’s Mellon-funded program, renewed after its initial grant for several years, is now in a hiatus phase in which the university is working with external evaluation consultants to conduct focus groups and interviews with participants. Want it on paper? “We know that. — Andy Guess. Got something to say?

Education 100

Education Research Google Class 100