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7 Ways to Measure the Impact of Content in Your ABM Strategy

ClearVoice

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. Personalization Effectiveness If your ABM strategy involves personalized content for specific accounts, you can measure response rates and engagement levels for personalized — versus generic — content.

article thumbnail

7 Ways to Measure the Impact of Content in Your ABM Strategy

ClearVoice

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. Personalization Effectiveness If your ABM strategy involves personalized content for specific accounts, you can measure response rates and engagement levels for personalized — versus generic — content.