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Decoding Customers: B2B Buyer Personas Advanced Insight Strategies

FunnelEnvy

By leveraging data and customer interactions, you gain invaluable knowledge about your ideal buyers, allowing you to create targeted digital marketing campaigns, fix your inbound funnel , improve customer retention, and more. They may be checking out blog posts, white papers, and webinars.

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7 Ways to Measure the Impact of Content in Your ABM Strategy

ClearVoice

Measure the percentage of clicks on links within emails, ads, or other marketing communications. Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. Analyze how effectively your content is guiding prospects through the sales funnel. Content downloads.

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7 Ways to Measure the Impact of Content in Your ABM Strategy

ClearVoice

Measure the percentage of clicks on links within emails, ads, or other marketing communications. Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. Analyze how effectively your content is guiding prospects through the sales funnel. Content downloads.

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You’ve Discovered SEO Keywords, But What’s Next?

Webbiquity

A sophisticated keyword strategy can help every step of your marketing funnel. Group Your Keywords. While this grouping might not be helpful for your content strategy, tracking all of the derivatives people use to search your brand will be helpful when creating paid ads. Act on Keywords.

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20 Conversion Optimization Tips for Zooming Past Your Competition

Unbounce

The term OEC was popularized by Ronny Kohavi at Microsoft , and he’s written many papers that include the topic, but the sentiment is widely known by people who run lots of experiments. Conversion Optimization Tip 7: Build a growth model for your conversion funnel. SEO pages, Facebook landing pages, etc.