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The pros and cons of social media

Sprout Social

Social media is an always-on focus group. As much as it can connect us, it can also make us feel isolated through false expectations and self-comparison. You can even provide reality checks, like “Instagram vs Reality” content, to avoid fueling comparison on social. Ability to crowdsource.

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How the best companies measure content quality

Kevin Indig

”) - low intent Inspiration (“x quotes for y”) - low intent Consideration (“should you buy x”) - medium intent Comparison (“x vs y”) - high intent Conversion (“buy x”) - high intention The key to an impactful content strategy is considering quality at each phase.

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Neuromarketing 101: How Neuroscience Affects Customers’ Buying Behaviors

Single Grain

Researchers are able to track instinctual emotions like excitement, lust and anger based on the fluctuations in electrical waves. You can use this for online marketing content, but you can even supply customers with portable glasses to track where their gaze is going as soon as they walk into your store. Market research. A/B testing.

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How the metaverse will transform the future of B2B marketing

Tomorrow People

B2B organisations, in comparison, have been largely reluctant to embrace the metaverse. Before the internet, focus groups and interviews could only be held at physical venues. tracking voices and eye movements). How will the metaverse transform B2B marketing?

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How the metaverse will transform the future of B2B marketing

Tomorrow People

B2B organisations, in comparison, have been largely reluctant to embrace the metaverse. Before the internet, focus groups and interviews could only be held at physical venues. tracking voices and eye movements). Keep a close eye on the tech. How will the metaverse transform B2B marketing?

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34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Frequent best-of honoree Pam Dyer explores a bit of what’s behind the Google+ “project” then shares more than two dozen resources for getting started on and using the network, from using circles and hangouts to its impact on SEO, and from tips small businesses need to know to feature comparisons to Facebook.

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. A new research study of 1,400 U.S. These comments were definitely directed toward B2C marketers.

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