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How the metaverse will transform the future of B2B marketing

Tomorrow People

That’s why a ‘wait-and-see’ approach may no longer work for business-to-business companies. B2B organisations, in comparison, have been largely reluctant to embrace the metaverse. Before the internet, focus groups and interviews could only be held at physical venues. tracking voices and eye movements).

article thumbnail

How the metaverse will transform the future of B2B marketing

Tomorrow People

That’s why a ‘wait-and-see’ approach may no longer work for business-to-business companies. B2B organisations, in comparison, have been largely reluctant to embrace the metaverse. Before the internet, focus groups and interviews could only be held at physical venues. tracking voices and eye movements).