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Swagger: How to Keep It Real and Why Brand Authenticity Matters

B2B Digital Marketer

Businesses are composed of people, and B2B is actually Human-to-Human (H2H) or People-to-People (P2P). She’s spent decades travelling the globe with her award-winning company Combustion, working with executives and teams from top organizations like Google, Disney, Pepsico, Lenovo, TD Bank, FBC, Uber, and so many more.

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A Quick Guide to Snapchat for Nonprofits

Hubspot

But your nonprofit can leverage Snapchat to give a creative spin on visual storytelling - something that's very important in terms of inspiring people. If you have a charity that works with impoverished people, put together some before-and-after Stories that show how your company is helping change lives for the better. Geofilters!

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Content Marketing for Engineers

Industrial Marketing Today

Call it P2P (Person-to-Person) marketing if you will. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. Emerson’s and It’s Never Been Done Before microsite is a good example of powerful storytelling aimed at an engineering and technical audience.

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Small(ish) Market, Big Noise: Tracey Zeeck Creates Regional Buzz for Local Businesses

ClearVoice

In this installment of the Niche Freelancer, we chat with Tracey Zeeck of Bumbershoot PR , who has been the brand storyteller, external partner and trusted publicist for dozens of small and medium-sized businesses in the mid-sized market of Oklahoma City. What things matter to you at your company? We also surveyed company leadership.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. Because LinkedIn is a professional social platform, it is important to connect your profile with your brand or company page. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. Because LinkedIn is a professional social platform, it is important to connect your profile with your brand or company page. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. Because LinkedIn is a professional social platform, it is important to connect your profile with your brand or company page. In any case, here are some of the tips that we found especially useful (if and when we begin to build out our Instagram profile): Image storytelling.