Salesforce Marketing Cloud
APRIL 21, 2022
The ways companies collect user data have been under the microscope recently, and announcements from Apple and Google are forcing marketing changes across the board. These changes are no surprise: They are part of an ongoing trend toward protecting consumer privacy. Build relationships with the digital-first customer.
Martech
JULY 26, 2023
Partner integrations are also in the works with identity companies LiveRamp and TransUnion, as well as open-source identity solution Unified ID 2.0. The AWS Entity Resolution customer uses the AWS Management Console to match and de-duplicate records with a flexible and configurable workflow that takes only minutes to execute.
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Martech
APRIL 23, 2024
For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing? We research brand preference, and what matters most is brand ownership and equity,” said De Haas. “As
SalesIntel
FEBRUARY 8, 2023
Data that is duplicated, erroneous, and harmful to your success. After all, your consumers fuel your sales and propel your company forward. When incorrect or misspelled data is entered into a system or entered into the wrong place (such as a duplicate), it can result in data consistency, good data hygiene, and deterioration.
Zoominfo
APRIL 27, 2022
Insecure Data Data security and privacy laws are being established left and right, imposing financial penalties on businesses that don’t follow these laws to the letter. Digital consent, opt-ins, and privacy notifications are the new norm in an increasingly consumer-centric business landscape. How do duplicates happen?
ActiveDEMAND
SEPTEMBER 1, 2022
Over the last few years, privacy and how companies are using customer data has become a high-priority issue, and governments have implemented GDPR, CASL, CCPA to try and enforce responsible data management. Google Universal Analytics wasn’t designed for a world where companies had a website AND an app. What is Changing for GA4.
Convert
MARCH 9, 2023
Even the priorities of the parent company have also changed. With Google Optimize sunsetting we’re not only losing the platform that most companies got started on – and oftentimes stuck to – for their on-site testing. Google Optimize was to many companies a badge of approval for on-site testing as a practice.
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