Companies Database Marketing Marketing Automation Marketing Leads 
Zoominfo
JUNE 25, 2019
Data decay happens naturally because of how often people change jobs or titles, companies go out of business, and mergers occur. Because of this, many organizations are working with a B2B database that is cluttered with outdated, invalid, or incomplete contacts. Key Takeaways About B2B Database Marketing.
The Point
OCTOBER 26, 2010
Recently, Lauren Carlson of research site Software Advice wrote a very perceptive and timely piece entitled “ Tailwinds for Marketing Automation Software ” about the broader market trends that, in her view, are driving the increased adoption of marketing automation technology. The Changing Role of Email.
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The Point
MAY 6, 2010
A couple of weeks ago our firm prepared a detailed ROI analysis for a client helping them substantiate to their management the investment in a marketing automation platform. For other companies, the decision of whether or not to take the plunge into marketing automation is less of a slam-dunk.
The Point
MAY 13, 2009
This is becoming a common question, driven in part by the trend in B2B towards more proactive lead nurturing and the rapid adoption of marketing automation systems. Suddenly, companies have the tools at [.].
The Point
JULY 15, 2010
Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. HS: What would you say is the biggest misconception about Salesforce and the way it’s used in most companies? DT: Let me give two answers here.
The Point
DECEMBER 15, 2020
Over time, an accumulation of stale, non-responsive leads can bump you to a higher pricing tier for your CRM or marketing automation license. How Quickly Should I Suspend or Delete Non-Responsive Leads? Before you move those names to marketing suspended, consider a more tailored approach.
The Point
NOVEMBER 15, 2010
Sometimes all it takes is a few words in an opening paragraph to tailor an email to a different industry, or job title, or lead source. Most marketing automation platforms make it a simple task to “clone” emails and landing pages, and create variations on the fly. Don’t dump all inbound leads into the same bucket.
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