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Focus on Content in B2B Marketing

Industrial Marketing Today

Instead of interrupting people with television ads, inbound marketers create videos that prospects want to see. Instead of buying print ads in trade journals, they create their own blog and build an active community around it. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

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Technology for Small Business

Buzz Marketing for Technology

Television. From building business to getting a straight answer, social networking sites offer up a wide-ranging community. share photos and exchange messages with friends, and create communities focused on shared interests. Privacy Policy. Basketball. Columnists. Yesterdays Stories. Columnists. Editorials.

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BMJ blogs " Blog Archive " Richard Smith: Get with Web 2.0 or become yesterday's person

Buzz Marketing for Technology

RSS feeds, blogs, wikis, podcasts, social networking sites, mash up technology, etcâ??but In the past he’s been the editor of the BMJ, chief executive of the BMJ Publishing Group and UnitedHealth Europe, a doctor of sorts, and a television doctor. You can follow any responses to this entry through the RSS 2.0 John Sandars.

Web 2.0 100
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Why Host a Blog on Your Corporate Website?

Online Marketing Institute

in journalism/advertising from the University of Texas at Arlington in 1993 and spent several years in traditional marketing (radio, television, and print) prior to venturing into all things "Web." 120 Broadway, 6th Floor, New York, NY 10271 | Legal Notices, Licensing, Reprints & Permissions | Privacy Policy.

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Should You Outsource Your Social Media Efforts?

Online Marketing Institute

At the same time, we want to make sure that we’re building a thriving community, engaging customers and broadening awareness of our products,&# says Trisha Layton, marketing coordinator at PROBAR. Reproduction without explicit permission is prohibited. All Rights Reserved.

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page.

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What the Future Holds for B2B Social Media Marketing

Online Marketing Institute

B2C and B2B companies were just as likely to be monitoring user reviews (B2B: 49%, B2C: 51%) and manage a community dedicated to customers (B2B: 49%, B2C: 51%). More About Mashable » Mobile Version News Submit News About Us Advertise Contact Us Privacy Policy © 2010 Mashable. All Rights Reserved.