Vidyard

SEPTEMBER 20, 2016

Organizations including Influitive, Marketo, Reltio and the University of Waterloo have experienced direct results using Vidyard’s Personalized Video capabilities to convert more leads, increase attendance at important events and even recruit more students. For previous Advocamp promotions, Influitive had a 16.1% open rate, 0.7%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Adobe Experience Cloud Blog

AUGUST 12, 2011

by Rick Siegfried Yesterday Marketo took part in the American Marketing Association’s (AMA) Virtual Xchange, and what an Xperience! Carmen Taran, co-founder of Rexi Media, spoke to the often-overlooked concept of using visual aesthetics to produce outstanding virtual presentations. Include multiple touches in your promotion.

Co-Registration 48

Co-Registration Marketo Salesforce.com Webinar Metrics 48

Adobe Experience Cloud Blog

AUGUST 13, 2012

Goals: We set up the following goals: Registration and attendance. Not just any registrations and attendees, but the right ones. Customer session in the morning, which included Q&A with our CEO and co-founder. Customer speakers throughout because successful customers bring the Marketo story to life. Revenue impact.

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

Adobe Experience Cloud Blog

MAY 4, 2011

Some now also integrate with next-generation API’s and connectors , allowing them to easily sync registration information with select marketing automation platforms. Make the registration process as simple as possible. Create the registration flow. Make it easy for registrants to add it to their calendar.

Webinar Metrics 48

Webinar Metrics Co-Registration Work Management Lead Scoring 48

Valasys

AUGUST 19, 2019

They fail to measure the implications of their content marketing strategies & don’t quantify & co-relate it to the business KPIs of their brands at large. According to a study conducted by Marketo & Forbes, 93% of the B2B companies affirmed that content marketing generates more leads than traditional marketing strategies. .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Optinmonster

JANUARY 26, 2024

Webinar Marketing Statistics How To Find a Webinar Topic How To Create a Webinar Best Practices for Webinar Presenters Tips for Delivering a Great Webinar Preparing To Promote Your Webinar Creating Your Webinar Marketing Plan Marketing After the Webinar What Are Webinars? What Is Webinar Marketing? What Is Webinar Marketing?

Lead Generation 68

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 68

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Note: Although he was an independent consultant when he wrote that post, Jep is now the Director of Expert Services at Marketo.). Marketing Automation. Business Goal. Call Logging.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Optinmonster

JANUARY 14, 2024

Marketo As a lead generation tool, Marketo is a prominent component of the Adobe Marketing Cloud, offering robust capabilities for B2B and B2C marketers. Marketo provides a comprehensive suite of tools for creating and managing targeted marketing campaigns across various channels, including email, web, social media, and more.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Optinmonster

JANUARY 14, 2024

Marketo As a lead generation tool, Marketo is a prominent component of the Adobe Marketing Cloud, offering robust capabilities for B2B and B2C marketers. Marketo provides a comprehensive suite of tools for creating and managing targeted marketing campaigns across various channels, including email, web, social media, and more.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

NetLine

AUGUST 2, 2023

To maximize your content’s impact, focus on effective distribution and promotion strategies. Instead of negotiating individual commercial agreements, content syndication platforms enable you to promote your content across an entire network of sites that use platforms like NetLine.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Engagio

JUNE 2, 2020

You must be the trusted advisor and promote experiences that support your customer’s journey through their business challenge. Some vendors operate data co-ops, which collect data from tens of thousands of high-value analyst sites like Gartner, review sites like G2Crowd, and publications like Forbes. Bear with me.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

Adobe Experience Cloud Blog

OCTOBER 14, 2015

Link to your website within your course for free resources or content (promotional materials should be saved for a bonus lecture). And B2B buyers are not opposed to it: 74% expect to access simple content like infographics without registration, but 77% are willing to provide basic info for white papers or ebooks. Gate Premium Content.

Lead Generation 48

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 48

DemandBase

JULY 21, 2020

You must be the trusted advisor and promote experiences that support your customer’s journey through their business challenge. Some vendors operate data co-ops, which collect data from tens of thousands of high-value analyst sites like Gartner, review sites like G2Crowd, and publications like Forbes. Bear with me.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Adobe Experience Cloud Blog

JANUARY 10, 2018

As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you. Getting registrations to attend your webinar can be challenging. How to Promote Your Webinar. The other half is promoting the webinar itself. How to Keep Your Audience Engaged.

Webinar Metrics 134

Webinar Metrics Paid Content Lead Scoring Lead Ranking 134