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Why the business automation market is poised to explode

Martech

Last month, Perkuto joined more than 2,000 registrants across the globe to attend the Workato partner kickoff event. And a lot of those insights show just how critical these tools are becoming for marketers. What does iPaaS adoption look like specific to marketing operations? iPaaS is having its moment.

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How to Improve Your Free-to-Paid Conversion Rate (With Examples)

Optinmonster

According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate. Shorten the Free Trial Period Remember RevenueCat’s benchmark study that we discussed earlier? Other studies also back up this finding. Timed emails are scheduled with the help of email marketing automation software.

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How to Improve Your Free-to-Paid Conversion Rate (With Examples)

Optinmonster

According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate. Shorten the Free Trial Period Remember RevenueCat’s benchmark study that we discussed earlier? Other studies also back up this finding. Timed emails are scheduled with the help of email marketing automation software.

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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Mobile Marketing.

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8 Opportunities for Improvement Your Webinar Data is Dying to Tell You About

Vidyard

A recent study from CMI found that marketers consistently rate webinars as one of the top 12 most frequently used marketing tactics , and among the top five most effective ones. That’s where webinars come in. What’s not to love? This is great news for anyone who enjoys a good webinar. Be ready with follow-up content.

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3 ABM Campaigns to Grow Your Pipeline in 2022

Terminus

I am the co-founder at FullFunnel.io and am making a guest appearance on the Terminus blog as a practitioner, to share three account-based marketing campaigns that generated seven-figure pipeline, and were set up in six weeks or less: ?A If you’re interested, you can take a deep dive in this ABM campaign case study.

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If it isn't in the CRM, it didn't happen

GreenRope

Last year, I read study that confirmed that 60% of all CRM implementations are deemed "failures" by people who used them. That number climbs over 80% when you involve any form of automation. It means event staff managing events, registration, collecting payments and getting that data into the CRM. CRM isn't easy.

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