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Why the business automation market is poised to explode

Martech

Last month, Perkuto joined more than 2,000 registrants across the globe to attend the Workato partner kickoff event. And a lot of those insights show just how critical these tools are becoming for marketers. What does iPaaS adoption look like specific to marketing operations? iPaaS is having its moment. Source: Gartner.

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How to Improve Your Free-to-Paid Conversion Rate (With Examples)

Optinmonster

According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate. To use urgency in your SaaS free trial marketing strategy, you can apply one of the following ideas: Send emails to users reminding them that their free trial is about to expire. Other studies also back up this finding.

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How to Improve Your Free-to-Paid Conversion Rate (With Examples)

Optinmonster

According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate. To use urgency in your SaaS free trial marketing strategy, you can apply one of the following ideas: Send emails to users reminding them that their free trial is about to expire. Other studies also back up this finding.

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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Multi-Platform.

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3 ABM Campaigns to Grow Your Pipeline in 2022

Terminus

I am the co-founder at FullFunnel.io and am making a guest appearance on the Terminus blog as a practitioner, to share three account-based marketing campaigns that generated seven-figure pipeline, and were set up in six weeks or less: ?A Using IP recognition software you can identify accounts visiting that article.

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If it isn't in the CRM, it didn't happen

GreenRope

Last year, I read study that confirmed that 60% of all CRM implementations are deemed "failures" by people who used them. That number climbs over 80% when you involve any form of automation. It's just software, right? Thinking of CRM as software spells doom for any organization. Why is that?

CRM 40
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If it isn't in the CRM, it didn't happen

GreenRope

Last year, I read study that confirmed that 60% of all CRM implementations are deemed "failures" by people who used them. That number climbs over 80% when you involve any form of automation. It's just software, right? Thinking of CRM as software spells doom for any organization. Why is that?

CRM 40