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The Best Marketing Events Happening in 2022

Marketing Insider Group

Registration is free! You’ll see case studies on how to reach, engage and convert new customers. Registration is already open for 2022 , and you can still register separately for access to the complete 2021 program! There are several registration options available, and you can check them out here.

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The State of SaaS Landing Pages in 2020

Unbounce

To get the best possible conversion rate in 2020, you need to explain the complexities of your software without boring the pants off your prospects. For starters, software can be pretty intangible and boring-looking, making it harder to market. You need to use authentic visuals that show visitors they can really trust your brand.

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42 Experts Explain How to Get Better Qualified Leads with Interactive Content

SnapApp

And, in this case, “more isn’t merrier”. Below, you will gather insights from the experiments, case studies and opinions of 42 experts who have started using interactive content to better engage and qualify leads. . Interactive Quiz Case Study. Bottom line: it’s a numbers game. Keegan Brown. Ben Bradley.

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15 CX Action Items B2B Companies “Must Do” According to McKinsey Research

Sword and the Script | B2B

The consulting firm polled 3,000 B2B decision-makers and found customers want an always-on, personalized, and omnichannel customer experience (CX) or they’ll leave. B2B loyalty is up for grabs,” according to a new report from McKinsey & Co. The consulting firm surveyed 3,360 B2B decision-makers in 12 markets including the U.S.

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How To Launch Software Products Part III

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YOU LAUNCHED YOUR SOFTWARE PRODUCT. Who says software can’t elicit the same connection we get as B2C consumers? Practical application made us tie newly acquired information to real-life — in other words, the product launch to our own use case. Don’t look now — but you did it. Time to pop some bottles, because IT’S OVER!

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How To Launch Software Products Part III

Metadata

YOU LAUNCHED YOUR SOFTWARE PRODUCT. Who says software can’t elicit the same connection we get as B2C consumers? Practical application made us tie newly acquired information to real-life — in other words, the product launch to our own use case. Don’t look now — but you did it. Time to pop some bottles, because IT’S OVER!

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

From a forum of growth-related posts to a section on growth case studies, this destination is one of the most comprehensive growth hacking resources available online. On Quick Sprout, Patel does growth consulting work and leads an online "university" on growing website traffic. Try HubSpot's free email capture software today.

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