DealSignal

DECEMBER 1, 2022

Table of Contents Precision Targeting: Unleashing Data Accuracy Precision Targeting 101 Data – The Foundation of Precision Targeting The High Cost of Mistargeting Precise Data with DealSignal: the #1 Zoominfo Competitor Conclusion Learn more about Data Accuracy. Precision Targeting: Unleashing Data Accuracy. Precision Targeting 101.

Zoominfo 52

Zoominfo B2B Sales Word of Mouth Customer Satisfaction 52

Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Case in point: 40% of CMO Council members agree that improving GTM processes are top priority. Zoom relies on ZoomInfo’s actionable data and insights to power their go-to-market strategy and enable their sales reps to be more efficient and effective in their selling.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

chiefmartech

APRIL 11, 2016

The following is a guest post by Bertrand Hazard of TrustRadius , who attended MarTech last month and interviewed a number of vendors exhibiting there about their perspective on “hot” categories within the marketing tech landscape. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

Zoominfo

APRIL 26, 2023

The majority of these educated buyers will come with a short list of vendors, which will likely include the vendor they end up choosing. Go-to-market tools like ZoomInfo can make automated, data-driven plays a reality for more companies than ever before. “They’re responsible for the right message. .

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Product Enterprise Management 130

Zoominfo

AUGUST 14, 2023

In a recent industry survey , virtually every CMO said they were using at least 10 separate data providers, with more than half using 14 or more data sources. It’s simply no longer feasible for businesses to rely on dozens — if not hundreds — of software vendors and data providers. That “toggle tax” can add up to four hours per week.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Budget Programs 130

Zoominfo

APRIL 23, 2020

A marketing coordinator or a CMO? Watch our 4-part true story of Account-Based Everything: Note: DiscoverOrg acquired ZoomInfo in 2019. Once you’ve identified the “who,” if you have good data, the rest of the processes falls in place: Who is this customer, and what do they need to hear from me, the vendor? Why is this important?

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

B2B Marketing Exchange

NOVEMBER 15, 2023

Through strategic content development, segmentation with data vendors like ZoomInfo and the utilization of Salesforce Marketing Cloud for hyper-targeting, the bank achieved significant success, generating over 50% of law firm lending clients through digital marketing initiatives within two years of implementation and earning recognition as the No.

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52