Martech

JULY 27, 2021

Good morning, Marketers, and are you moving from big platforms to composable stacks? A fascinating LinkedIn article by Real Story Group’s Tony Byrne suggests that Sitecore, the digital experience platform and vendor hub is making a major change of course. I absolutely do see that.”. Why we care.

Work Management 108

Work Management CMS Development Marketing Management Ad brokers 108

Martech

AUGUST 24, 2023

We’re excited to expand our existing partnership with Lyft as a launch partner in this new channel,” said Zoe Oz, CMO at Bilt Rewards. Lyft Media has also partnered with Kantar Brand Lift Insights for awareness metrics, purchase intent and brand association measurement. Screens on top of Lyft cars are available in 5 marketers.

Paid Search Agency 92

Paid Search Agency Advertising Agencies Ads Enterprise Management 92

Martech

DECEMBER 23, 2022

It’s a SaaS-based platform for headless content delivery. It’s end-to-end digital experience software. It’s a composable digital experience platform. What’s a CMO to do? It’s the first entirely cloud-native CMS. Confusion instead of synergy.

Enterprise Management 108

Enterprise Management Work Management Marketing Management Industry CMS 108

Martech

SEPTEMBER 16, 2022

” There are three types of content marketing models which include: Paid : Content sits behind a paywall or requires some sort of purchase to access. Sales: Content is used to accelerate the sales process by providing prospects with the information they need to make a purchase. website, blog, social media).

Digital Asset Management 131

Digital Asset Management Paid Content Work Management Marketing Management 131

Martech

FEBRUARY 25, 2022

It’s that need to maintain a compliant, on-brand experience that is leading more marketers to adopt or upgrade digital asset management systems. How do we currently manage the incoming and outgoing digital assets in our marketing systems today?

Digital Asset Management 106

Digital Asset Management Enterprise Management Work Management Marketing Management 106

ABM in Action

JUNE 29, 2023

Traditionally, leads and accounts were treated as incompatible — but Jon Russo, CMO of sales and marketing performance firm B2B Fusion , explained that many practitioners have a lead motion and an account motion, and they exist as two separate entities. And there’s data architecture behind that, which we talked about earlier.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Lead Scoring Lead Ranking 52

ClickZ

AUGUST 16, 2022

Serial entrepreneur, author, and CMO, Michael Brenner points out that you want your content to offer value. They are simply data, like demographics or purchase history, that is directly collected from a consumer by a company. Set up a digital experience platform (DXP).

Digital Experience Platform 128

Digital Experience Platform Personalization Digital Asset Management Industry CMS 128

Martech

SEPTEMBER 9, 2021

DXP Acquia to acquire DAM and PIM provider Widen. Open source digital experience platform Acquia announced an agreement to acquire Widen, maker of digital asset management (DAM) and product information management (PIM) technologies. Read more here. The deal is expected to close later this month.

Digital Experience Platform 100

Digital Experience Platform Digital Asset Management Webcast Marketing Automation Services 100