custom-implementation 
ANNUITAS
DECEMBER 20, 2018
In this new world where 42% of buyers become “annoyed” by non-personalized content, adoption of account-based targeting strategies and innovative marketing technology solutions is growing rapidly in marketing organizations. What did success look like in 2018? What can we expect in 2019?
Vision Edge Marketing
DECEMBER 15, 2020
Most business leaders and Marketing and Sales professionals today understand the impact that peer reviews and stories make on the customer bying journey, including the B2B purchase journey. We live in a peer-bound world,” says Chandar Pattabhiram, CMO for Coupa. Expand Who in Your Organization Engages with Customers.
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Oktopost
DECEMBER 21, 2023
In fact, in 2023, 71% of CMOs indicated that they did not possess an adequate budget to implement their strategies fully. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.
Onalytica B2B
JANUARY 8, 2019
Key Topics: B2B Marketing, Demand Generation, and Marketing Technology. I clearly remember how as a sales rep, I controlled the information my prospects and customers received. Marketing technology – martech has been the driving force that enables B2B marketers to drive revenue and engage customers.
NetLine
DECEMBER 7, 2023
It’s no longer enough to broadly target an industry or job title. Successful B2B marketing requires we understand the specific needs and behaviors of our customers. ABM activities engage those accounts and individuals through all stages of the buying journey. While investment is lower, so is the return per account.
DemandBase
JANUARY 3, 2019
We’re only a few weeks into the new year, and our demand generation team is already putting the final touches on our event calendar. With so many great events happening in 2019, narrowing down our list proved to be more difficult than ever. Gartner Digital Marketing Conference. Argyle CMO Forum. Forbes CMO Summit.
SWZD
APRIL 9, 2019
Virtually every firm we have interviewed in our thought leadership series has implemented an ABM approach to the marketplace. The sixth annual ABM Innovation Summit hosted by Demandbase kicked off with CEO and founder Chris Golec and CMO Peter Isaacson giving an entertaining opening Keynote address. but worth reviewing.
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