Martech Advisor

JANUARY 28, 2020

” ~ Eric Schelin, Senior Product Manager, Sovrn, exclusively to MarTech Advisor. The use of first-party data is also recommended – in place of third-party data acquired from unreliable vendors – as it can help to deliver a more personalised experience to customers.

Privacy 99

Privacy Loyalty Work Management CPO 99

Engagio

MAY 23, 2023

In this blog, we’ll explore the key features and benefits of Demandbase that have made it a favorite among our customers, from our powerful account-based marketing capabilities to our intuitive user interface and expert support. lLet’s dive in and see what ChatGPT had to say about why our customers can’t get enough of us.

DemandBase 62

DemandBase Paid Search Agency Account Based Marketing CPO 62

Aberdeen

DECEMBER 21, 2022

The following is an an event recap from Aberdeen’s VP & Principal Analyst, Contact Center & Customer Experience Management, Omer Minkara. Another important topic discussed at the event by numerous speakers, including Bodner, Jaime Meritt, CPO and Rob Scudiere, CTO was the Verint Engagement Data Hub.

Marketing Analytics Tools 40

Marketing Analytics Tools CPO Work Management Marketing Management 40

Mereo

APRIL 28, 2022

A report from Leadership IQ found that 71% of managers are not aligned with the corporate vision. The Forrester 2022 Global CMO Strategy Survey found that fewer than 35% of chief marketing officers are involved in corporate strategy development. Salespeople are not even using the tools marketing creates for them.

Lead Scoring 36

Lead Scoring Lead Ranking Marketing Management Forrester 36

Mereo

DECEMBER 21, 2023

JAY MITCHELL REMEMBERS INDECISIVE BUYERS AND HOPES FOR A 2024 RAMP-UP As trusted advisors to dozens of companies, we at Mereo get to see market and economic trends from not only individual companies but on a macro-level. One of the major AI challenges faced by sales and marketing teams was the issue of the quality.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Mereo

AUGUST 29, 2019

I am often asked why myself and other Mereo consultants use the term “solution” over “product” and/or “service.” We prefer the term solution because it is all-encompassing — an umbrella term that leaves plenty of room for us to start off on the same page of what it is we really are talking about. Is it just a preference?

Work Management 51

Work Management Bundling Marketing Management Differentiation 51

Tomorrow People

FEBRUARY 27, 2018

Our way with words can’t be compared with the likes of Shakespeare, but it can deliver qualified sales and marketing leads that bring greater revenue to your business. The King of the short sentence has lessons for any marketing writer.) Fuel for your content marketing campaigns. Ah, writing. What is content? Now, the corollary.

Paid Search Agency 176

Paid Search Agency Advertising Agencies Work Management Ad Agencies 176