chiefmartech

NOVEMBER 9, 2016

Back at the MarTech conference in San Francisco this past March , we conducted a study of marketing technologists with SapientNitro. More marketing technologists (44%) now report to the CMO. The number of professionals in the space who have “marketing technology” in their official job title is growing (16%).

Studies 87

Studies Enterprise Management Digital Transformation Marketing Management 87

Marketing Insider Group

JANUARY 24, 2013

. @ Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Presenters of Inbound Conference. Marketo – Marketo.com – Marketing software. Tweets comms news, conference deals and more.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

chiefmartech

APRIL 11, 2016

The following is a guest post by Bertrand Hazard of TrustRadius , who attended MarTech last month and interviewed a number of vendors exhibiting there about their perspective on “hot” categories within the marketing tech landscape. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

Heinz Marketing

AUGUST 2, 2018

This week I’m excited to feature Pierre Custeau , vice president or product management at Oracle focused on the Eloqua marketing automation platform. One of the best things a leader can do in my opinion is to harness whatever passion team members have outside of work in order to boost team spirit.

Eloqua 41

Eloqua Work Management Marketing Management Product 41

Zoominfo

APRIL 23, 2020

How many contacts, notes, and valuable pieces of information are in your CRM or marketing automation tool? (If A marketing coordinator or a CMO? It should flow in and out of sales and marketing systems, forming a data feedback loop. Sloppy Databases Are a Waste of Time. An account executive or a CRO?

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

DiscoverOrg

MAY 7, 2019

How many contacts, notes, and valuable pieces of information are in your CRM or Marketing Automation tool? (If A marketing coordinator or a CMO? It should flow in and out of sales and marketing systems, forming a data feedback loop. Sloppy databases are a waste of time. An account executive or a CRO?

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Envy

DECEMBER 31, 2019

However, as I wrote in a post for CIO in 2016 : “Marketing will always consider Sales to be lazy bonus-driven zealots who would sell their grandma to hit their sales target this quarter. Sales on the other hand, will always regard Marketing as money-burning idealists who like to make the company logo look pretty and deliver shabby leads.”.

Lead Ranking 95

Lead Ranking Top of Funnel Lead Scoring Marketing Qualified Leads 95