ClickZ
JANUARY 29, 2020
30-second summary: These days, marketing organizations are operating less on gut instinct and more on data-driven insights. Marketers have tools in the stack to look at what’s working and what’s not working. The most savvy and sophisticated marketers today are thinking beyond websites.
Webbiquity
JANUARY 19, 2016
Image credit: The CMO Survey. Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 80% of marketers use these as primary success metric; 56% base social success on website traffic.
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Adobe Experience Cloud Blog
MAY 16, 2016
Author: Janet Dulsky As marketers, we have been forced to become more technically adept as we are on the verge of another major shift. As our CMO put it, “Marketing has changed more in the last five years than it has in the last 500 and will change more in the next five than ever before.” This is all about respect.
SnapApp
APRIL 4, 2018
Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. The Top 10 B2B Marketing Metrics to Measure in 2018. .
Hubspot
MARCH 31, 2015
In fact, just as Dan was writing his blog post, our designers and marketers were having very similar internal conversations. As responsible designers and marketers, we took the most logical approach to solving our problem. Don''t let your CEO, CMO, or Junior Visual Designer dictate the design or messaging. 3) Pair the data.
Content Marketing Institute
JULY 18, 2018
It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. Content marketing was a hit at the firm. We’ve got a promotion and audience development plan, and the audience analytics dashboard ready.”
SnapApp
MARCH 7, 2018
On my marketing team, we have the following bachelor degrees represented: Elementary Education, International Political Science, Business Administration, English, Psychology and Human Development, Graphic Design, a handful of mixed communication focuses including political, media, corporate, and advertising, and one official marketing major. .
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