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How to Nail Down the Perfect Website Navigation

Hubspot

Stakeholders from throughout your company may have varying opinions about what is nav-worthy and what is not , but ultimately you should look to your website visitors to help you determine the best direction. Take a read of your navigation CTR one month before and one month after any change to see how your choices have affected clickthroughs.

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UPDATE 16 Examples of Awesome Email Marketing Campaigns

Hubspot

This example sample comes courtesy of my coworker who started signing up for Zipcar, got busy, and had to abandon the form. This customer-focused email is super effective in making the recipient feel like their likes, dislikes, and opinions actually matter. 8) UncommonGoods. 12) Focus Pointe Global.

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How to Do A/B Testing: A Checklist You'll Want to Bookmark

Hubspot

Split your sample groups equally and randomly. If you're a HubSpot Enterprise customer conducting an A/B test on an email , for example, HubSpot will automatically split traffic to your variations so that each variation gets a random sampling of visitors. Determine your sample size (if applicable). How long is long enough?

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Generative AI-Powered Search Engines: What Brand Marketers Need to Know

Content Standard

While the quality can be grainy in some instances, the output is still something to marvel at, and I highly recommend giving some of MusicLM’s sample tracks a listen. A Morning Consult survey of 2,200+ U.S.

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The A/B Testing Checklist You'll Want to Bookmark

Hubspot

4) Split your sample groups equally and randomly. If you're a HubSpot Enterprise customer conducting an A/B test on an email , for example, HubSpot will automatically split traffic to your variations so that each variation gets a random sampling of visitors. 5) Determine your sample size (if applicable). How long is long enough?

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16 Awesome Email Marketing Campaigns & How to Run Your Own

Hubspot

This example sample comes courtesy of my coworker who started signing up for Zipcar, got busy, and had to abandon the form. This customer-focused email is super effective in making the recipient feel like their likes, dislikes, and opinions actually matter. Inspired by these examples? UncommonGoods. Focus Pointe Global.

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The No Jargon Step by Step Guide to (Thoroughly) Understanding A/B Testing Metrics

Convert

Trying to understand A/B testing metrics is like going down a rabbit hole of overcomplicated definitions, technical jargon, and never-ending expert “opinions.” HiPPO = Highest Paid Person with an Opinion]. Clickthrough rates were measured. See what just happened? A Philosophical Take on Metrics: The 5 Ws.