Hubspot

FEBRUARY 26, 2018

This is a process called multivariate testing. If you're wondering whether you should run an A/B test versus a multivariate test, here's a helpful article from Optimizely that compares the two. Split your sample groups equally and randomly. Determine your sample size (if applicable). Identify your goal.

Clickthrough 101

Clickthrough Sample Multivariate analysis Landing Pages 101

Hubspot

MAY 17, 2016

This is a process called multivariate testing. If you're wondering whether you should run an A/B test versus a multivariate test, here's a helpful article from Optimizely that compares the two. 4) Split your sample groups equally and randomly. 5) Determine your sample size (if applicable). 2) Choose your goal.

Clickthrough 53

Clickthrough Multivariate analysis Sample Landing Pages 53

Convert

AUGUST 1, 2022

Trying to understand A/B testing metrics is like going down a rabbit hole of overcomplicated definitions, technical jargon, and never-ending expert “opinions.” HiPPO = Highest Paid Person with an Opinion]. Good Read: The Complete Guide to Multivariate Testing in 2022. See what just happened?

Budget Programs 105

Budget Programs Lead Ranking Click Rate Work Management 105