Remove Clickthrough Remove Deliverability Remove Segmentation Remove Trigger Marketing
article thumbnail

3 Email Marketing Trends You Can’t Afford to Skip in 2023

Spiralytics

Fellow marketers, if you’re as overwhelmed as I am with the coming new year, I recommend you go through the most effective email marketing trends of 2023. The Ultimate Email Marketing Trends in 2023. The Ultimate Email Marketing Trends in 2023. You just have to be consistent with your current email marketing strategy.

article thumbnail

Tech Talk with Maropost: Cloud-based unified marketing automation platform

ClickZ

30-second summary: The “marketing monster” is real – organizations end up spending a lot of time and money assembling several pieces of tech together to run their marketing engine, which is often exhausting and unyielding. Their customers include brands like Sticker-You, Mercedes Benz, and The New York Post.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The art of running an email strategy assessment

Martech

Plus, with email still topping the charts as one of the top-performing revenue channels for marketers, you could be missing dollars in the pipeline. However, an email strategy assessment also examines subscription acquisition, external factors, customer journey, deliverability and more. That’s why we have deliverability experts!

article thumbnail

What is email marketing and how are platforms helping brands succeed?

Martech

Despite being so well-established, email marketing continues to attract more investment. For every dollar marketers spend on email marketing, they generate $36 in revenue, a Litmus survey of 2,000 email marketers found in 2020. Global spending on email software is expected to climb from $4.5 billion in 2020 to $14.9

article thumbnail

The Ultimate List of 2012 Email Marketing Stats

Hubspot

According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. Because email is alive and kicking, email marketing is still an incredibly important channel for most businesses. 1) Email clickthrough rates dropped to 4.4% 1) Email clickthrough rates dropped to 4.4%

Stats 28
article thumbnail

How Opting People OUT Can Actually Improve Your Email Marketing

Hubspot

This addresses a pain point we're all familiar with: Most people are struggling with inbox overload, and email marketers are struggling to get seen amid the clutter, without harming their email deliverability and sender reputation. What Marketers Can Learn From Fab's Fabulous Email. Fab's Fabulous Email. 1) The Subject Line.

Opt-out 28
article thumbnail

8 Dangerous (But Common) Misconceptions About Email Marketing

Hubspot

In terms of digital marketing channels, email marketing is one of the oldest. More than a decade counts as a long time in digital marketing, you know. But they're the kind of misconceptions that, if marketers believe them, can really impact the effectiveness of email marketing campaigns. And nobody wants that.