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13 Things to Start, Stop & Keep Doing With Your Email Marketing in 2017

Hubspot

And despite what you may think, email marketing is still growing: Gmail alone has 1 billion users worldwide, and The Radicati Group predicts that there will be 3 billion email users worldwide by 2020 (that’s almost half of the world’s population). This is evidence that the inbound marketing methodology is working for email marketers.

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11 Modern Technologies That Make the Case for Inbound Marketing

Hubspot

Those adopting more inbound marketing tactics -- things like social media , blogging , permission-based email marketing -- are probably seeing that it is still possible to reach potential customers without bombarding, annoying, and interrupting them. We need a new way to reach our potential customers. 4) Email Filters.

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25 Little Email Marketing Experiments That Deliver BIG Results

Hubspot

We're always on your case about all these inbound marketing best practices. We've published some pretty specific content about best practices for tons of stuff -- landing page optimization , blog post structure , marketing analytics -- but we've never really laid down the one definitive guide to crafting the perfect email.

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8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team

Hubspot

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one.

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28 Quick Tips for Customizing Your Email Preference Center

Hubspot

Truth be told, now that the HubSpot software supports customized email preference centers , we're still working to better customize our own! No marketer likes losing subscribers. 4 Reasons to Customize Your Email Subscription Preference Center (And 28 Tips to Try). 1) Retain Subscribers. 3) Build Brand Loyalty.

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19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates

Hubspot

Practicing good inbound marketing means sending emails to people who actually want to hear from you. Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. I just can't win.".

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Rethinking Subscriptions: Lessons Learned During the HubSpot Marketing Blog's Email Overhaul

Hubspot

A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog's email subscription. Step 2: HubSpot generates an RSS email of our latest content. Better list health and deliverability. But then there are our new subscribers -- each with varying degrees of marketing experience and interest.