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The Ultimate Guide to PPC

Hubspot

As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. When done right, PPC can earn you quality leads. When done right, PPC can earn you quality leads. Benefits of PPC. In other words, PPC is your shortcut to getting to the top within your niche.

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PPC Consulting: Why It’s Essential for Business Growth

Single Grain

Enter PPC consulting. But without expert guidance, PPC can be challenging and costly. In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business. In pay-per-click marketing , keywords matter more.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Email open and clickthrough rates. These are super important, but hard to track without a tool. Forecast - We track all deals with the closed-date of the current quarter. . Activities - Marketing partners with sales leadership to track total activity volume of the outbound SDR team. . New backlinks. Email list growth.

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Why B2B Marketers Might Want to Cozy Up to LinkedIn Ads

Hubspot

When it comes to pay-per-click (PPC) ads , Google is the undisputed heavyweight champion. But if you’re not Google -- so, pretty much all of us -- the odds of your PPC ad being seen and clicked on via a search just got 42% harder. Still, all eyes are on the web. Why You Might Benefit From Using LinkedIn PPC Ads.

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

8 Hidden PPC Reports to Find Out” by Aaron Levy. Geographic reporting – This tool was launched this year, and tracks, down to the ZIP code level, and tracks who is driving the most clicks. Display: “How to Maximize & Measure Performance on the Google Display Network” by Ted Ives.

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Google Ads: The Definitive Guide (2018 Update)

SendX

Google Search Ads are the purest form of PPC advertising. The Quality Score helps you figure out how valuable your ad is in Google’s eyes. It takes the following things into account: Clickthrough Rate (CTR). Google Ads gives you multiple ways to keep a track of your bids, so that you can manage your money with ease.

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7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)

Hubspot

As a marketer, tracking and analyzing data is an important part of the gig. But there are so many different metrics you can track. In this post, we''re going to cover some of the most important metrics you should track on a weekly basis to help keep you more agile. 2) CTA Clickthrough Rates. 4) Email Clickthrough Rates.