Remove Clickthrough Remove Cost Per Click Remove CTR Remove Social Networks
article thumbnail

A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Hubspot

There are many social networks you can advertise on, but here are four of the most common: Facebook. The cost per click (CPC) of the LinkedIn campaign was 4x the Facebook CPC. Clicks cost a lot on LinkedIn, but what about actual conversions? Clickthrough Rate (CTR).

article thumbnail

How to Design Content Remarketing Campaigns That Actually Work

Hubspot

What''s So Awesome About the Google Display Network? The High Clickthrough Rate Game for Content Remarketing. Take a look at our research: We found that the clickthrough rate of remarketing ads is much higher to begin with, and it stays higher even as ad fatigue begins to set in. How do you reduce click prices?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

For example, an advertiser could choose to bid a flat rate, bid based on the expected clickthrough rate, or use past performance data. The CTR or Click-through Rate measures how often people who are served an ad actually click on it. clicks over impressions). The higher the CTR on an ad, the better it’s performing.

article thumbnail

8 Times When You Shouldn't Feel Guilty About Using PPC

Hubspot

If you're concerned about the cost, you might be pleasantly surprised to learn it's not going to make a big dent in your budget -- this will be far less competitive than other keywords, because there's far less competition driving up the cost-per-click (CPC). Driving Quick Results.

article thumbnail

Why B2B Marketers Might Want to Cozy Up to LinkedIn Ads

Hubspot

As a benchmark, LinkedIn says clickthrough rates above 0.025% are good. Social Ads - With social ads, you can target buyers by using what LinkedIn knows about your social network and integrating them into their ads, a la Facebook. Doing that will help you increase your CTR significantly.

article thumbnail

A Beginner's Guide to Retargeting Campaigns

Hubspot

The way that works is you upload a list of the email addresses to a retargeting campaign (usually on a social network like Facebook or Twitter), and the platform will identify users on that network who have those addresses and serve retargeting ads just to them. 7) Tracking Your Progress.

article thumbnail

YouTube for Business: What You Need to Know to Succeed

Vidyard

It’s the world’s second-largest social network and the only one where video is the primary mode of communication. Big social networks use powerful algorithms to cater to niche interests just as well as mainstream ones. To embed a YouTube video, click the share button and then “Embed.” YouTube Video Ads.

Youtube 158