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How To Create Webinars That Live Longer and Convert Faster

Metadata

Growth marketers were by far the most in-demand role at MarketerHire, making up a third of all hires. We also noticed organic content around growth marketing — blogs and social — not only drove engagement, but also SQLs. So, we asked guests specifically about what to look for in a growth marketer and when to hire them.

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How To Create Webinars That Live Longer and Convert Faster

Metadata

Growth marketers were by far the most in-demand role at MarketerHire, making up a third of all hires. We also noticed organic content around growth marketing — blogs and social — not only drove engagement, but also SQLs. So, we asked guests specifically about what to look for in a growth marketer and when to hire them.

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Building an efficient marketing machine: the fuel & the engine

MKT1

The fuel is all the stuff that you say (out loud, in writing, or visually) to your audience—whether that be short-form copy on a website, a long-form blog post, an image in an ad, or an explainer video. “Our content marketing team never talks to our growth marketing team.”

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The Best Outbound Sales Strategies and How To Track Performance

Outreach

It’s been more than a decade since many experts predicted that outbound would become irrelevant amid the growing preference for inbound sales, and the rise in growth marketing. However, depending on the company, the market, or the structure of the sales organization, outbound sales reps may be classified into different categories.

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Some Excellent Outbound Sales Strategies

Outreach

It’s been more than a decade since many experts predicted that outbound would become irrelevant amid the growing preference for inbound sales, and the rise in growth marketing. However, depending on the company, the market, or the structure of the sales organization, outbound sales reps may be classified into different categories.

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How SaaS companies can master Google’s 2024 update

accelerate agency

The updates to Google’s Spam Policies page gives some good insight into the exact practices that Google is targeting: Scaled Content Abuse Google has made it clear that they are taking a harsher approach to weeding out spam generated via programmatic SEO techniques, specifically calling out AI generated content for the first time.

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot

Ultimately, you want to create a plan that sets the product apart from the competition and generates leads and customer retention. It's also worth noting that go-to-market strategies aren't exclusive to physical products. Critics attribute the failure to Lisa’s misleading ads and high price, despite its low processing power.