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7 Personal Brand Statement Examples for Leaders

EveryoneSocial

81% of employees believe that CEOs who engage on social media are better equipped to lead companies in the web 2.0 Mona Kiblawi Charif is the Chief Marketing Officer at NTT DATA Services and offers a master class in the short but sweet personal branding statement. Mona Kiblawi Charif. Dan Price. “I

Examples 102
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5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

For example, segment your products and services by application and/or industry. For example, instead of writing “our valves are manufactured to world-class standards and continue to operate trouble free in the harshest of operating conditions,” simply state “Manufactured to ASME Code standards, designed to handle up to 300 psig and 415°F.”

Web 2.0 60
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The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

Avoid common phrases like, “World-class manufacturing using cutting-edge technology.” As the founder of Tiecas, I have been helping manufacturers and engineering services companies boost their sales with better do-it-yourself (DiY) marketing for over 20 years. It is not about you: Shift the focus from you to them.

Rules 60
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Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

Features: attributes that products or services have. As you can see from the two techniques discussed here, features only tell your prospects about the attributes of your product and services. However, this is the exception and not the rule and is typically used in product specification or data sheets.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family.

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Push vs. Pull: Social Media and the Case for Marketing Optimism

Marketing Insider Group

But now, we are seeing a whole new class of converts. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. See this article for 6 Steps to Find your B2B Audience on Twitter.