Martech

FEBRUARY 21, 2024

Engagement data (email open rates, social media engagement, etc.) Here are a few measurement and reporting considerations: Customer retention rate and churn rate metrics. Identify patterns and trends in customer purchases to optimize product offerings and pricing strategies. Customer feedback and surveys.

Marketing AI 94

Marketing AI Optimization Allocation Customer Satisfaction 94

Valasys

DECEMBER 4, 2018

A lot of time is spent marketers and business owners in getting customers to opt-in to your email newsletters and lists and not enough time is spent in actually engaging with them. Never opted-in or didn’t know they opted-in to your email list. There are a few re-engagement best practices that you can use to help you out.

Opt-out 64

Opt-out Opt-in Churn Rate Rules 64

Litmus

JULY 20, 2021

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. Check out our State of Email Analytics report to see how your email analytics stack up against your peers, learn where you have visibility gaps, and understand how to take your email performance tracking to the next level.

Webinar Metrics 135

Webinar Metrics Click Rate Deliverability Open Rate 135

Hubspot

DECEMBER 5, 2011

List Growth Rate. Calculate your growth rate by subtracting opt-outs and hard bounces from the number of new email subscribers gained in a given month. How to Use: Email list growth rate is important because a healthy email marketing program needs to be continually refreshed with new names. Conversion Rate.

Email Marketing 28

Email Marketing CTR Planning Click Rate 28

Hubspot

JUNE 8, 2017

Taking what we learned from our old subscription, along with all of the feedback collected from our existing subscribers, we set out to design a new model. We had two goals in mind: Reduce subscriber churn. Improve clickthrough rate. Here's how it played out. Clickthrough & Open Rate. Churn was down.

Email Marketing 73

Email Marketing Hubspot Clickthrough Lead Ranking 73

Single Grain

FEBRUARY 5, 2020

For example, if 100 people visit your website and 10 out of 100 download a PDF (which was predefined as a conversion), then the total conversions on your site would be 10 and the conversion rate would be 10%. Bounce Rate: For all sessions that start with the page, the bounce rate is the percentage that were the only one of the session.

Webinar Metrics 141

Webinar Metrics Cost per Acquisition Paid Search Agency Top of Funnel 141

Optinmonster

NOVEMBER 9, 2023

Among the many email marketing metrics available to check the effectiveness of your email marketing campaigns , the one that stands out in particular is email click-through rate (CTR). Delivra gives an average email click-through rate of 3.57% across all sectors. Using urgency and triggering the fear of missing out (FOMO).

Click Rate 91

Click Rate Email Marketing CTR Opt-out 91