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Customer Success—and PLG—as a Profit Center

Heinz Marketing

By Lauren Bensussen , Senior Marketing Consultant at Heinz Marketing. I say this from my own experience over the past 4 years as a consultant for Heinz Marketing. By focusing on “CLV, upsell rate, and new revenue growth through cross-sell and advocacy influence” CS teams become more aligned with the entire revenue engine.

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7 Advanced Metrics to Measure the Success of ABM

Marketing Insider Group

This metric is calculated as follows: total # of opportunities x average purchase size x conversion rate / sales cycle length. Cross-Sells and Upsells. Cross-selling and upselling customers with additional or upgraded products and services is a straightforward way to increase the CLV and create more repeat customers.

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The Bow Tie Funnel

Heinz Marketing

Some metrics you can track here are Customer Lifetime Value (CLV), Marketing Influenced Adoption, Pipeline from referrals and repeat clients, Retention Rate, Churn Rate, Renewal Rate, Net Promoter Score (NPS), Repeat Purchase Ratio, Attach Rate by Product for cross-selling, and many more.

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SaaS Customer Lifetime Value – 8 Strategies for Amplifying Yours

accelerate agency

Their ‘churnrate is higher than their ‘acquisition’ rate, and their customer lifetime value (CLV) – or predicted net profit attributable to a long-term relationship with a customer – is low. It will help you to develop strategies to acquire new customers and boost retention rates while maintaining profitability.

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SaaS Customer Lifetime Value – 8 Strategies for Amplifying Yours

accelerate agency

Their ‘churnrate is higher than their ‘acquisition’ rate, and their customer lifetime value (CLV) – or predicted net profit attributable to a long-term relationship with a customer – is low. It will help you to develop strategies to acquire new customers and boost retention rates while maintaining profitability.

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SaaS Customer Lifetime Value – 8 Strategies for Amplifying Yours

accelerate agency

Their ‘churnrate is higher than their ‘acquisition’ rate, and their customer lifetime value (CLV) – or predicted net profit attributable to a long-term relationship with a customer – is low. . Churn Rate. The customer churn rate is a SaaS metric that tells you the rate you’re losing customers.

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What is Growth Marketing? The Ultimate Guide in 2021

Goodish Agency

Instead of the company focusing on selling their product while monitoring their audience, in growth marketing, the emphasis is on delivering valuable customer experiences. The nurture stage is a multi/cross-channel approach including promotions, sales, product/service updates, newsletters, retargeting ads, and more. A/B testing.