Hubspot

JULY 13, 2018

Focus Groups. Focus groups are similar to interviews, but in this case, you're assembling a large group of people for one shared interview. A focus group consists of people who have at least one element of your buyer persona in common -- age or job title, for instance. Qualitative information.

Research 72

Research Buyer Personas Focus Group Customer Satisfaction 72

Content Standard

MAY 22, 2019

Sometimes, a survey will offer the broad range of insights that can put you in the right direction. The study by Buzzsumo and Mantis Research found that the top five forms of research are surveys, analyzing owned data, third-party data, one-on-one interviews, and public or government-owned data.

Research 98

Research Sample Planning Brand Identity 98

Hubspot

APRIL 13, 2012

Do we round up Don Draper and set up an expensive, time-intensive focus group behind two way mirrors? For example, if you're like our very own Laura "@Pistachio" Fitton and you have a large Twitter following, it might make more sense to leverage that Twitter following to do market research rather than creating a survey.

Enterprise Management 28

Enterprise Management Research Marketing Management Customer Surveys 28

Moz

APRIL 3, 2019

How to Financially Prepare for the Government Shutdown), it needs to be a gripping headline with information valuable to a reader today. This original data came from a survey of 700 marketers, and it worked. For example, my team published this secondary research during the government shutdown in January.

Paid Content 68

Paid Content Distribution Paid Search Agency Brand Identity 68