Content4Demand

AUGUST 25, 2020

Then, use a third-party tool or platform to val idate what you’re hearing. Use Cases and Success Stories. Marketers have long pushed the belief that case studies are bottom-of-funnel content. In the world of the buyer’s journey, this would be the “awareness stage” or TOFU. Influencer Input.

Top of Funnel 70

Top of Funnel VALS Case Studies Case Study 70

Litmus

JUNE 7, 2019

That’s why we’re thrilled to have email guru Val Geisler join us in Boston and San Francisco with her workshop, From Onboarding to Re-Engagement: Driving Business with Lifecycle Campaigns. From Onboarding to Re-Engagement: Driving Business with Lifecycle Campaigns. Level: For Everyone. Get your ticket ?.

VALS 49

VALS Paid Search Agency Enterprise Management Email Campaigns 49

Hubspot

MARCH 17, 2015

You’ve read all the books, you’ve listened to all the top influencer podcasts, and you’ve analyzed case study upon case study. We talked with Val and she walked us through three tips for creating internal buy-in. As Val put it, “This is where marketing is headed in terms of creating awareness.”

VALS 28

VALS Education Inbound Marketing Buy 28

Content Standard

OCTOBER 22, 2015

In the past year, one-quarter of marketers increased their content budgets by 30 percent or more, according to a new study by Forrester. Building a case for content isn’t rocket science. Take Val Swisher’s advice, founder and CEO of Content Rules: “The only way to sell anything to management is through ROI.

Trust Marketing 40

Trust Marketing Buy VALS Content Marketing 40

The ROI Guy

FEBRUARY 4, 2009

Never has cost-analysis been so critical for technology users to justify spending and for technology providers to prove the business case in order to assure that the proposed solutions are a priority and make the budget cut. Bullet-proof business cases need to be made for any money to change hands.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Content Marketing Institute

MARCH 29, 2018

Sharing this view of bots as one of many content channels, Cruce Saunders made the case that marketers developing chatbots should avoid the temptation to create a whole new batch of (largely duplicated) content. We’ve covered many of the automatable marketing use cases Paul talked about. Wanna build a bot? Pick a task, any task.

Marketing AI 106

Marketing AI Conference Top of Funnel VALS 106

Unbounce

JULY 30, 2019

There’s a fascinating study to be done on whether BOGO buyers think they’re keeping the “free” item or giving that one away.). ” (She and Val Geisler recently teamed up for a webinar on writing copy for holiday emails , so she has a lot to say on the subject.). Of course, you may have other ideas.

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111