article thumbnail

Tom Pisello: The ROI Guy: How TCO is a common sense sales and.

The ROI Guy

Never has cost-analysis been so critical for technology users to justify spending and for technology providers to prove the business case in order to assure that the proposed solutions are a priority and make the budget cut. Bullet-proof business cases need to be made for any money to change hands.

article thumbnail

Is Starbucks the Most Dangerous Competitor to Facebook? | E.

Convince & Convert

Imagine a customer-only network chock full of ‘In Network’ freebies that you can ONLY get while on ‘location’ (in this case at a Starbucks). Imagine a Starbucks patron is reading a review in the free version of the New York Times about a Chardonnay and suddenly their iPhone buzzes. 25 cents to the school fund.