Content4Demand

AUGUST 25, 2020

Then, use a third-party tool or platform to val idate what you’re hearing. T wo years used to be the ideal expiration for data, but because surveys and research analysis has become so widespread, I would argue that you should focus on only sharing data that’s a year old or younger. Use Cases and Success Stories.

Top of Funnel 70

Top of Funnel VALS Case Studies Case Study 70

Hubspot

MARCH 17, 2015

You’ve read all the books, you’ve listened to all the top influencer podcasts, and you’ve analyzed case study upon case study. We talked with Val and she walked us through three tips for creating internal buy-in. As Val put it, “This is where marketing is headed in terms of creating awareness.”

VALS 28

VALS Education Inbound Marketing Buy 28

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Unbounce

JULY 30, 2019

There’s a fascinating study to be done on whether BOGO buyers think they’re keeping the “free” item or giving that one away.). ” (She and Val Geisler recently teamed up for a webinar on writing copy for holiday emails , so she has a lot to say on the subject.). Of course, you may have other ideas.

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111