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Marketing Budgets Down? 5 Ways to Increase Revenue from Existing Customers

Outgrow

You will also learn from case studies, which review the customer loyalty efforts of two big brands. For example, making a publicly available wiki that is searchable by topic. Learning From the Best: Customer Loyalty Case Studies. The Impact of COVID-19 on Marketing. Starbucks’ customer loyalty program.

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Where is your mobile marketing center of gravity?

Chris Koch

And while 3G makes the download speeds bearable, the price of the handsets continues to drop —making them really cheap and increasingly functional computers. B2B mobile marketing case studies. It’s a wiki-based tool where salespeople can go to find and share competitive intelligence.

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The Beginner's Guide to Structured Data for Organizing & Optimizing Your Website

Hubspot

In the case of SEO, that language is a specific HTML markup called schema. Unstructured data also refers to those elements that can't easily be structured, like photos, graphics, videos, PowerPoint presentations, wikis, and word processing documents. Structured data is organized based on a specific formula, arrangement, or language.

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Find out why a new study picks Googles Messaging Security over competitors. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. The Hiring Manager Interviews: David Price Knows Exactly What He Wants and Needs from Candidates for His IT Department. E-Commerce.

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13 Types of Product Content Sales Needs to Close More Deals

Hubspot

They're also great for giving site visitors a quick overview of what you offer (like the first HubSpot software overview video below) as well as providing deeper dives into specific product features and use cases (like in the second video below about HubSpot's Contacts tool ). 4) Customer Success Stories/Case Studies.

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9 Guaranteed Ways to Make Industry Events Worth Your While

Hubspot

Posting who is attending which events in a public place -- like an internal company newsletter, forum, or wiki -- makes it easier for your sales reps to connect you with prospects they're speaking with that are attending the same events. Most importantly, clue your sales organization in on the events you're attending.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. 4) Lead scoring — in a prior post , I make the case for quantitative scoring. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging.