Convince & Convert

AUGUST 19, 2010

"The 3 Amigos: Email, Blogging, Social Sharing" by @jaybaer [link] [link] Bob Cargill Great post! How to use customer-generated content to increase sales.

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Convince & Convert

JUNE 29, 2010

Shirky makes a great case for it to be so, citing LOLCats as an example of widespread human collaboration and creation – albeit devoid of the type of society-enhancing mission and outcomes he hopes is the eventual result of this movement. And when the accidents went away, so did the behaviors.

RSS 119

RSS Paid Search Agency Advertising Agencies PR 119

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Very helpful post, Jay.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. I can't wait to read the study now. population. Over 90% of sales were from those referrals.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JULY 6, 2010

Seek to Engage As the adage goes, “there’s power in numbers” and social media provides companies – who actively engage – with an influential, built-in network of passionate consumers that become followers of a brand when interested in what it’s doing.

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Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

APRIL 1, 2010

– Get Your Social Media Story Straight | [link] (via @ShellyKramer) cravendickens I've always been a great believer of showing clients 'look what went wrong when…' case studies. A great (and yes tragic) case study. However, this post will serve me well ( I hope).

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

JUNE 22, 2010

No stack of case studies or conference road trips will do it, either. If you don’t have the obvious social chatter about your brand, you have to make the case that content creation will drive search, which drives traffic, which drives sales. It has to come from you.

Social Media 132

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Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. The differences may then lie in use cases and expectations.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

SalesIntel

OCTOBER 26, 2022

For example, a customer at the awareness stage may benefit from blog posts or case studies regarding relevant challenges to their business. They also asked satisfied customers to participate in case studies and share reviews online. This strategy also presents an opportunity to capture case studies and social proof.

Lead Generation 52

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 52

ClearVoice

SEPTEMBER 22, 2020

A recent research study revealed the most common health-related terms. Case studies of successes. Social media posting. Creating an integrated media plan and calendar is essential. One research study shows that 91 percent of consumers rely on online communities when making healthcare decisions.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111

Convince & Convert

SEPTEMBER 21, 2010

Over the last 7 months I’ve certainly walked the walk of social media marketing and this post is as plain and simple as a definition gets. Jason Baer Thanks very much for the kind words. You are indeed the perfect case study. j Jason Baer Thanks very much for the kind words. Bravo, man. Keep at it.

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Convince & Convert

FEBRUARY 25, 2010

“Motive&# is a great word for the WHY. link] Kopano Media RT @jaybaer: Do You Know Your Customers Enough to Win in Social Media? killer case study by @susanbaier) [link] susanbaier Hi Lisa, thanks for the nice comments! link] jolien RT @jaybaer: Do You Know Your Customers Enough to Win in Social Media?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MARCH 23, 2010

That’s right, in most cases, 8 out of every 10 visitors to your blog have never been there previously. Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

MARCH 3, 2010

I'd love to write up a case study on you guys when you're ready. link] Shannon Holato RT @jaybaer 6 Ways to Prevent Your Agency from Dying at the Hands of Social Media (an antidote) [link] [link] jaybaer Whoa. Please keep me posted on your progress.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Single Grain

MARCH 9, 2022

Owned Media: This is media that a company owns and manages itself. Examples of owned media include company websites, blog posts, and organic posts (i.e. not promoted or boosted) on social media. Earned Media: This is essentially word-of-mouth marketing. Benefits of Working with a Paid Media Agency.

Paid Content 52

Paid Content Advertising Agencies Paid Search Agency Paid Social Agency 52

Convince & Convert

APRIL 14, 2010

Sounds like a great case study. Sounds like a great case study. [link] jaybaer Fantastic analogy! I may have to use that one. link] jaybaer I will definitely check it out. Thanks for the comment. link] jaybaer I will definitely check it out. Thanks for the comment. link] jaybaer Absolutely Ryan.

Social Media 130

Social Media Media Paid Search Agency CAN-SPAM 130

Convince & Convert

SEPTEMBER 21, 2010

Social Media Strategy Worksheet from Jay Baer at Convince and Convert As a social media consultant, I specialize in helping companies create and implement social media strategy. Social media strategy consulting details here.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

JULY 22, 2010

Building Long Term Relationships While it’s true that the web has made building individual relationships cheaper and easier than it used to be, this doesn’t mean that businesses can necessarily expect to build deep connections with their entire customer base; in many cases, this is neither feasible nor cost effective.

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

Convince & Convert

SEPTEMBER 8, 2010

I have studied and proven this. I have studied many fan pages with 100k+ to millions of fans that get only from 100-5000 people engaging with Brand posts. I think Myspace is a great case study but I don’t think FB has learned from the mistakes. So much clutter. And over 50% of profiles are locked down private.

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

Convince & Convert

SEPTEMBER 21, 2010

In other words, how accurate does it need to be? Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. Third – how will you be handling the monitoring? •

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

SEPTEMBER 1, 2010

The problem with online advertising “tear sheets&# was (and still is, in some cases huge). The other thing that bugs me (in addition to the clamor for proven ROI) is the need for case studies before companies get involved. But that doesn’t make it any less educational, or required. link] jaybaer Ouch.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. But, a new study by Edelman (whose digital arm features social media and ebusiness genius David Armano ) claims that bond is eroding. A survey of 4,875 adults (500 U.S.)

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

MAY 19, 2010

model Certainly today, all of these tools and mediums can be made to be discoverable, interactive and shareable — but I wanted to point out that each tool and (in some cases medium) has inherent strengths and weaknesses in this model. A Facebook profile update is very shareable.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

MAY 20, 2010

Social media does take time, however, it'll take far less time if people, businesses, and companies work from ways that already work versus ways they're not really sure about. There's SOOOO many case studies and results out there to see what's already been done. shining through. Number of Twitter followers.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

MARCH 18, 2010

That said, you kind of lose me with a disavowal of social media to meet potential customers for your brand. The supporting data cited – consumers fan 2 brands or less per month – is a pretty weak case. But there are many still making promises about the “unicorn&# that will in the end only create disappointment.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JUNE 8, 2010

Titled “Taylor Guitars Responds to United Breaks Guitars&# it features an unedited Bob Taylor in the factory unspooling an array of helpful tidbits about airline rules, TSA guidelines, and the protective qualities of guitar cases. Awesome stuff Jay — I love the way you bring real examples to social media.

Social Media 129

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Convince & Convert

SEPTEMBER 15, 2010

Case studies are one of the most popular forms of collateral. Case studies offer the perfect mix of both. Maureen Monfore I’m a freelance B2B copywriter and I’ve noticed in the last year or two in particular, companies are noticing the need for customer stories. link] Addoway.com Love the infograph Jay.

Social Media 166

Social Media Media Webinar Metrics Paid Search Agency 166

Convince & Convert

JUNE 3, 2010

So how does all this relate to social media strategy – after all, that’s why we’re here, right? link] Alan Rapp In the couple cases I used Wufoo it did what I needed it to. link] KelseyLaine Love this guest blog post from @King_Jaffy on @JayBaer's blog: [link] Is it odd that I read it with an accent?

Social Media 111

Social Media Media Webinar Metrics Marketing & Strategy 111

Convince & Convert

MARCH 9, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts?

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

AUGUST 4, 2010

Those that scare me the most are the customers (in our case, members) that we never hear from, quietly “suffering&# and stealthily canceling without providing an opportunity for us to remediate their experience(s). Also, coming from a marketing and PR agency… I'm not sure I would touch that case with a ten foot pole.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Convince & Convert

JUNE 30, 2010

I was at dinner last night with a colleague who has been thrown into creating a social media program for a large international company. She, as is, sadly, too often the case, doesn't know a whole lot about social media. So she asked me: How can we use social media to reach our customers?

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Convince & Convert

APRIL 22, 2010

We’d all be much better off if we stopped lumping everything under the social media, and instead focused more on the SPECIFIC outcomes that socialization of business can produce. 5 Primary Ways to Use Social Media If you’re focused primarily on prospective customers and building awareness there are two options: 1.

Social Media 130

Social Media Paid Content Media Advertising Agencies 130

Convince & Convert

MARCH 16, 2010

A new Pew Research study shows only 8% of U.S. Because you actually know the people you are connected with in most cases, FourSquare and Gowalla feel a lot more like the original Twitter, with a sense of engagement that today’s Twitter can’t deliver. teens using Twitter, compared to 66% engaged in texting.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Convince & Convert

AUGUST 25, 2010

Imagine a customer-only network chock full of ‘In Network’ freebies that you can ONLY get while on ‘location’ (in this case at a Starbucks). Maybe an invite to an after school study hall – caffeine experience optional. games that typically require monthly fees. 25 cents to the school fund.

Paid Content 145

Paid Content Facebook Paid Search Agency Advertising Agencies 145

Convince & Convert

JULY 9, 2010

The basic strategy behind any successful marketing is transparency and creativity. While transparency itself gains authenticity, creativity spreads your business viral!

Personalization 123

Personalization Paid Search Agency Transparency PR 123

Convince & Convert

JUNE 23, 2010

It's not always the case by any means, but many times the 'expert' role is essential, and I would suggest it is best served as an iteration 'catalyst', to take raw brilliance, challenge it to succeed further so the re-worked output is not just brilliant, but focused brilliance that can have an impact.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Convince & Convert

SEPTEMBER 20, 2010

A new research study of 1,400 U.S. By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. Check out the Twitter X-Factors study here. And for what?

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Twitter CRM Business Paid Search Agency 148