Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In PR, measurement has always been a finger in the wind exercise. Very helpful post, Jay.

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Convince & Convert

SEPTEMBER 21, 2010

Social Media results can’t be measured False. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. You are indeed the perfect case study. You are indeed the perfect case study.

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Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. The differences may then lie in use cases and expectations. The variation may come in how social media is used, not which social media are used.

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Convince & Convert

MARCH 23, 2010

That’s right, in most cases, 8 out of every 10 visitors to your blog have never been there previously. Incidentally, these internal links are also a SEO positive) 4. In the case of today's internet. Also, don’t be afraid to link to other posts or resources from within your posts. Im Jay Baer.

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Social Media Media Webinar Metrics Marketing & Strategy 120

Conductor

DECEMBER 3, 2019

Tyler Brewer, Senior SEO Manager at LogMeIn, spoke to us about how difficult it can be to explain the “why” of certain SEO strategies, and reminded us that it’s important to dig into the past when reporting on SEO victories. ” I started at a small boutique agency called Overdrive Interactive, as a media planning intern.

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Convince & Convert

SEPTEMBER 21, 2010

Social Media Strategy Worksheet from Jay Baer at Convince and Convert As a social media consultant, I specialize in helping companies create and implement social media strategy. Social media strategy consulting details here. Read Jay Baer’s article “The 7 Steps to Creating a Social Media Strategy” for [.]

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Convince & Convert

FEBRUARY 25, 2010

link] Kopano Media RT @jaybaer: Do You Know Your Customers Enough to Win in Social Media? killer case study by @susanbaier) [link] susanbaier Hi Lisa, thanks for the nice comments! link] jolien RT @jaybaer: Do You Know Your Customers Enough to Win in Social Media? “Motive&# is a great word for the WHY.

Social Media 117

Social Media Media Webinar Metrics Paid Search Agency 117

Convince & Convert

SEPTEMBER 21, 2010

Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. Expion just compiled 8 case studies with one of our clients, Applebee's.

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Social Media Media Paid Content Work Management 157

Scoop.it

MARCH 11, 2021

Native social media content. Case studies. SEO through topic keywords. The best use cases for a content hub. The ideal approach to content hubs combines your efforts for external audiences (think marketing and PR) with internal communications (such as employee engagement, company vision, internal company events).

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Curation Advertising Agencies Press Content 67

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium.

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Social Media Media Paid Search Agency Webinar Metrics 129

Webbiquity

DECEMBER 30, 2014

” What You Absolutely Need To Know About Content Marketing by The B Squared Media Blog. 7 Ways to Boost SEO Results for Your Video Content Marketing by B2B PR Sense Blog. Writing that “You must know who your audience is, who you are and how you can help them solve problems. by HubSpot.

Content Marketing 100

Content Marketing Planning Tips Paid Search Agency 100

Convince & Convert

SEPTEMBER 8, 2010

Convince and Convert Recommends The Metrics of Social Media (Danny Brown) The HEART of Social Media (Danny Brown) The Real Cost of Social Media (Danny Brown) Tagged as: facebook , myspace , online advertising , social media strategy , social media tools , social networks Did you enjoy this blog post? Im Jay Baer.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Convince & Convert

MAY 19, 2010

model Certainly today, all of these tools and mediums can be made to be discoverable, interactive and shareable — but I wanted to point out that each tool and (in some cases medium) has inherent strengths and weaknesses in this model. A Facebook profile update is very shareable. RT @jaybaer: Killer post by @russhenneberry : Why D.I.S.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

MARCH 18, 2010

I look at it this way – Like Any other Direct Marketing or Internet Marketing Strategy – Social Media Stratey should be just that – a “strategy&# – with a purpose. Today, I still believe we are in the Social Media “Honeymoon&# period. Social Media Marketing is heading in that direction.

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Social Media Media Webinar Metrics Marketing & Strategy 119

B2B Marketing Zone Posts

DECEMBER 1, 2010

9 Indispensable B2B Social Media White Papers - Social Media B2B , November 2, 2010 White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information. Though it’s a B2C case study, it clearly illustrates the importance of social media and, thus, is applicable to B2B marketing as well.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

JUNE 8, 2010

Titled “Taylor Guitars Responds to United Breaks Guitars&# it features an unedited Bob Taylor in the factory unspooling an array of helpful tidbits about airline rules, TSA guidelines, and the protective qualities of guitar cases. Awesome stuff Jay — I love the way you bring real examples to social media.

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Convince & Convert

MARCH 9, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts?

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Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

JUNE 3, 2010

So how does all this relate to social media strategy – after all, that’s why we’re here, right? link] Alan Rapp In the couple cases I used Wufoo it did what I needed it to. link] KelseyLaine Love this guest blog post from @King_Jaffy on @JayBaer's blog: [link] Is it odd that I read it with an accent? Im Jay Baer.

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Social Media Media Webinar Metrics Marketing & Strategy 111

Convince & Convert

JUNE 30, 2010

I was at dinner last night with a colleague who has been thrown into creating a social media program for a large international company. She, as is, sadly, too often the case, doesn't know a whole lot about social media. So she asked me: How can we use social media to reach our customers?

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Social Media Media Webinar Metrics Marketing & Strategy 129

Convince & Convert

AUGUST 4, 2010

Those that scare me the most are the customers (in our case, members) that we never hear from, quietly “suffering&# and stealthily canceling without providing an opportunity for us to remediate their experience(s). Also, coming from a marketing and PR agency… I'm not sure I would touch that case with a ten foot pole.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Your PR team was aware of most of these as it often had a hand in generating those placements. To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN? Does an In-House SEO Have a Fool for a Client? Have I gone MAD?? Click title to read more. That was very intuitive.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

AUGUST 25, 2010

Imagine a customer-only network chock full of ‘In Network’ freebies that you can ONLY get while on ‘location’ (in this case at a Starbucks). Maybe an invite to an after school study hall – caffeine experience optional. link] SEO The idea is awesome, unfortunately I hate Starbucks coffee but love Facebook!

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Paid Content Facebook Paid Search Agency Advertising Agencies 144

Convince & Convert

JULY 9, 2010

Danta RT @jaybaer: Wow Online Influencers With An In-Person Experience [link] [link] Tiffany Odutoye Wow Online Influencers With An In-Person Experience [link] [link] SEO India Interesting Post [link] Lee Johnson ??? The basic strategy behind any successful marketing is transparency and creativity. Im Jay Baer.

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