The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. In this blog post, I present a few of the key research metrics and advice. The End of Sales as we Know It?

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The ROI Guy

OCTOBER 22, 2010

Advice - A sales enablement focus is required to arm sales professionals with tools to engage much earlier in the decision making cycle, such as with diagnostic executive assessment, benchmarking or business case ROI / TCO tools. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

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The ROI Guy

JANUARY 10, 2011

When we look at marketing budgets however, we find that spending is not aligned with this financial decision making criteria in most cases. Most organizations spend much more on branding and relationship management versus value-based sales and marketing initiatives. Gartner CIO Study Highlights Need for Outcome-Base.

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The ROI Guy

NOVEMBER 8, 2006

Soft benefits are less easy to quantify and rely on in a business case. We typically only include 10-40% of these indirect benefits in order to create a more reliable – take it to the bank – business case. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

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Single Grain

MAY 12, 2020

This post about the best types of video content that keeps people engaged has been updated for 2020. In 2020, consumers are watching more video content than ever before. Over the past few years, content marketing has undergone a huge transformation, and video has emerged front-and-center. Presentation. Testimonial.

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The ROI Guy

SEPTEMBER 4, 2007

The Business Case for Server Virtualization Alinean estimates that implementing server virtualization can address this rising cost of ownership issue by: 1. 1.38M in net present value (NPV) savings over 3 years (with a 10% discount rate) 4. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

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Single Grain

SEPTEMBER 14, 2022

According to Mark Zuckerberg , “Instead of just viewing content, you are in it. And you feel present with other people as if you were in other places, having different experiences that you couldn’t necessarily do on a 2D app or webpage, like dancing, for example, or different types of fitness.” Case Studies.

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Hubspot

MARCH 11, 2019

That's when we scramble, and our bio ends up reading like this: Rodney Erickson is a content marketing professional at HubSpot, an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. Previously, Rodney worked as a marketing manager for a tech software startup.

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The ROI Guy

JULY 22, 2010

Thursday, July 22, 2010 ShoreTel And Alinean Launch Online TCO Tool for Unified Communications Business Case Easy-to-use online calculator analyzes the Total Cost of Ownership (TCO) of competing unified communications systems to determine true costs and business value SUNNYVALE, Calif., Gartner CIO Study Highlights Need for Outcome-Base.

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Single Grain

SEPTEMBER 3, 2019

Content marketing. According to HubSpot’s State of Inbound Marketing study, simply increasing the amount of content you produce leads to greater customer acquisition: 55% of marketers say blog content creation is their top marketing priority. Neil Patel is the king of content marketing.

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The ROI Guy

AUGUST 5, 2010

Thursday, August 05, 2010 Risk-Adjusted ROI Defined A variation on the traditional ROI formula, Risk Adjusted ROI is calculated as the ratio of the net gain from a proposed project, divided by its total costs - represented in net present value terms to account for project risk. Gartner CIO Study Highlights Need for Outcome-Base.

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The ROI Guy

AUGUST 4, 2010

Using value marketing tools, users can be presented with tools that help them to analyze their opportunities, and obtain more personalized and intelligent advice. Less than 17% trust vendor provided business cases unless third party research / proof is provided. Gartner CIO Study Highlights Need for Outcome-Base.

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The ROI Guy

SEPTEMBER 16, 2010

In a recent survey, 24% of buyers indicated that the sales reps are not prepared for presentations at all, 30% indicate that they are somewhat prepared , and only 29% indicate that they are well prepared. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

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The ROI Guy

SEPTEMBER 10, 2010

In both cases, frugal buyers will be looking for proactive help in guiding budgets, and any project proposal must quantify a significant return on investment and quick payback. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Gartner CIO Study Highlights Need for Outcome-Base.

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The ROI Guy

NOVEMBER 8, 2006

Most CRM ROI oriented business cases focus too much on the near term, counting only direct “hard&# benefits and ignoring the more important soft benefits that relate to customer satisfaction, retention and lifetime value optimization. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

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The ROI Guy

AUGUST 5, 2010

Thursday, August 05, 2010 Net Present Value (NPV) Savings Defined NPV Definition: The sum that results when the discounted value of the expected costs of an investment are deducted from the discounted value of the expected returns. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

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Single Grain

DECEMBER 6, 2019

Dive Deeper: AI Trends in Marketing for 2019 [Infographic]. The Effects of Natural Language Processing (NLP) on Digital Marketing. Content Marketing and Artificial Intelligence: A Perfect Marriage? How Artificial Intelligence Is Revolutionizing the Digital Marketing Sphere. 6 ) Video Marketing.

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The ROI Guy

AUGUST 5, 2010

The ROI calculation does not recognize that in some cases, the projects total cost and benefit value may be so small that the net benefits are not worth considering. The standard ROI calculation typically does not use net present value terms in its calculations. Gartner CIO Study Highlights Need for Outcome-Base.

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