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The Top Research Organizations for Your B2B Tech Product Strategy

Golden Spiral

The American Health Information Management Association (AHIMA) provides knowledge, resources, and tools to advance health information professional practice and standards for the delivery of quality healthcare. official publication of AHIMA featuring multiple articles published daily, white papers, and resources for patients and caregivers.

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10 Best Sales Tools to Boost Your B2B Sales

SalesIntel

Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting. Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools.

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10 behind-the-scenes content ideas for your next campaign

Sprout Social

Behind-the-scenes content gives a glimpse into a brand’s inner workings by showcasing candid moments and exclusive looks at how products, services, events and productions come to fruition. This type of BTS content is also great for promoting special sales or events, because it encourages people to visit in person.

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The Secret Weapon in Talent Wars: Content Marketing for Software Engineers

ClearVoice

So how does content marketing help attract software talent? These methods are still at play today, but they’re not enough to capture the attention of highly sought-after software engineers. But they provide limited insights into a company’s culture, work environment, or the impact of software engineering roles.

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8 Unique Tools For Your 2019 B2B Marketing Plan

KoMarketing Associates

Many competitor research tools and SEO software platforms also let you track other sites on a continuous basis, which is a great idea to do regularly anyway (instead of just at the end of the year). SEO software, such as SEMrush, can evaluate estimated traffic and what keywords a company is ranking for on organic SERP results.

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How to Keep Your Brand Streamlined Through the Channel

SmartBug Media

A case for adequate channel marketing funds is twofold. First, you must make a case for how your marketing campaigns will increase revenue for your company. When it comes to white papers and case studies, gate your content to generate new leads. Have a Channel Marketing Manager.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Presenters of Inbound Conference. Marketo – Marketo.com – Marketing software. Home of Chief Content Office Magazine and THE event Content Marketing World.

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